Editorial Board   

Mr. Croley

Daniel Croley

Labor and Employment & Litigation, Futterman & Dupree

Dan Croley advises primarily employers on all aspects of employment law with special emphasis on difficult terminations, drafting and implementing company policies, non-compete agreements, protecting proprietary information, and non-solicitation issues. His clients range from Fortune 500 to medium and small corporations. Litigation And Dispute Resolution: Dan has resolved numerous cases in mediation and litigated in federal and state courts, as well as before federal and state agencies. Preventative Counseling: Dan regularly advises employers on practical, in depth compliance with employment and labor laws, focusing on organizational and operational needs. Executive Representation: Dan also represents executives in negotiating and drafting employment agreements and in dispute resolution. Since 1991, Dan has practiced continuously in the area of labor and employment law. Before joining the firm, Dan was formerly a shareholder in Littler Mendelson's San Francisco offices, and was Of Counsel at Brobeck, Phleger & Harrison's Palo Alto offices. Dan Croley is a graduate of University of Minnesota Law School, (J.D., Dean's List, 1991); a Member of State Bar of California, admitted in 1991 and is admitted in U.S. Supreme Court; 9th Circuit and the District of Columbia U.S. Courts of Appeal; and Northern and Eastern U.S. District Courts of California, and Eastern District of Washington.

Mr. Croley can be contacted at 650-867-0197 or dcroley@dfdlaw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.