Editorial Board   

Mr. Croley

Daniel Croley

Labor and Employment & Litigation, Futterman & Dupree

Dan Croley advises primarily employers on all aspects of employment law with special emphasis on difficult terminations, drafting and implementing company policies, non-compete agreements, protecting proprietary information, and non-solicitation issues. His clients range from Fortune 500 to medium and small corporations. Litigation And Dispute Resolution: Dan has resolved numerous cases in mediation and litigated in federal and state courts, as well as before federal and state agencies. Preventative Counseling: Dan regularly advises employers on practical, in depth compliance with employment and labor laws, focusing on organizational and operational needs. Executive Representation: Dan also represents executives in negotiating and drafting employment agreements and in dispute resolution. Since 1991, Dan has practiced continuously in the area of labor and employment law. Before joining the firm, Dan was formerly a shareholder in Littler Mendelson's San Francisco offices, and was Of Counsel at Brobeck, Phleger & Harrison's Palo Alto offices. Dan Croley is a graduate of University of Minnesota Law School, (J.D., Dean's List, 1991); a Member of State Bar of California, admitted in 1991 and is admitted in U.S. Supreme Court; 9th Circuit and the District of Columbia U.S. Courts of Appeal; and Northern and Eastern U.S. District Courts of California, and Eastern District of Washington.

Mr. Croley can be contacted at 650-867-0197 or dcroley@dfdlaw.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.