Editorial Board   Guest Author

Mr. Wald

Gregory A. Wald

Principal, Squire Patton Boggs (US) LLP

Gregory A. Wald is Principal at Squire Patton Boggs (US) LLP. Mr. Wald's experience includes representing multinational and Fortune 500 companies and individual clients in all aspects of immigration law including non-immigrant visas, and immigrant matters regarding multinational executives and managers, individuals of extraordinary ability and professionals. He has appeared before the US Department of Homeland Security (DHS), US Department of Labor, US Department of Justice Executive Office for Immigration Review and various federal courts. From 1997 to 2000 Mr. Wald was an assistant district counsel for the US Immigration and Naturalization Service (INS) in the Miami and San Francisco districts. In this role, he advised the INS on multiple aspects of immigration, naturalization, criminal and civil law. As a member of the Employer Sanctions Team, he provided analysis and consultation to special agents on the legal sufficiency of Notices of Intent to Fine regarding Form I-9 audits, compliance and worksite enforcement operations. Mr. Wald is a frequent speaker on business immigration and compliance matters. In 2011 Gregory presented on a panel discussing immigration compliance auditing at the Stanford Rock Center for Corporate Governance Worksite Immigration Compliance Symposium. He has presented in seminars and conferences of the American Immigration Lawyers Association - most recently on Immigration Options for Entrepreneurs and Investors, ILW.COM's Technology Immigration: Update From The Trenches, as well as client seminars regarding the latest trends in employment-based immigration and government enforcement actions. Mr. Wald is also the author of the chapter “Aramark v. SEIU and the Evolution of Constructive Knowledge in Relation to the DHS Social Security No-Match Rule” appearing in The Immigration Compliance Book 2009-2010. He is co-editor of Survival Tool Kit for the Worksite Enforcement Jungle (2012 AILA Midyear Conference). Mr. Wald served as chair of the Northern California Chapter of the American Immigration Lawyers Association in 2010/2011 and currently serves on the SSA/DMV/SAVE Taskforce of the American Immigration Lawyers Association. In 2009 he was nominated as one of California's leading practitioners in the field of corporate immigration and listed in Who's Who Legal: California. He is AV rated by Martindale-Hubbell, the highest rating for ability and ethics. Mr. Wald is listed as a Northern California Super Lawyer, a distinction honoring the top 5 percent of lawyers in the area. He is also listed in the The Best Lawyers in America.

Mr. Wald can be contacted at 415-393-9828 or gregory.wald@squirepb.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.