Editorial Board   Guest Author

Mr. Wald

Gregory A. Wald

Principal, Squire Patton Boggs (US) LLP

Gregory A. Wald is Principal at Squire Patton Boggs (US) LLP. Mr. Wald's experience includes representing multinational and Fortune 500 companies and individual clients in all aspects of immigration law including non-immigrant visas, and immigrant matters regarding multinational executives and managers, individuals of extraordinary ability and professionals. He has appeared before the US Department of Homeland Security (DHS), US Department of Labor, US Department of Justice Executive Office for Immigration Review and various federal courts. From 1997 to 2000 Mr. Wald was an assistant district counsel for the US Immigration and Naturalization Service (INS) in the Miami and San Francisco districts. In this role, he advised the INS on multiple aspects of immigration, naturalization, criminal and civil law. As a member of the Employer Sanctions Team, he provided analysis and consultation to special agents on the legal sufficiency of Notices of Intent to Fine regarding Form I-9 audits, compliance and worksite enforcement operations. Mr. Wald is a frequent speaker on business immigration and compliance matters. In 2011 Gregory presented on a panel discussing immigration compliance auditing at the Stanford Rock Center for Corporate Governance Worksite Immigration Compliance Symposium. He has presented in seminars and conferences of the American Immigration Lawyers Association - most recently on Immigration Options for Entrepreneurs and Investors, ILW.COM's Technology Immigration: Update From The Trenches, as well as client seminars regarding the latest trends in employment-based immigration and government enforcement actions. Mr. Wald is also the author of the chapter “Aramark v. SEIU and the Evolution of Constructive Knowledge in Relation to the DHS Social Security No-Match Rule” appearing in The Immigration Compliance Book 2009-2010. He is co-editor of Survival Tool Kit for the Worksite Enforcement Jungle (2012 AILA Midyear Conference). Mr. Wald served as chair of the Northern California Chapter of the American Immigration Lawyers Association in 2010/2011 and currently serves on the SSA/DMV/SAVE Taskforce of the American Immigration Lawyers Association. In 2009 he was nominated as one of California's leading practitioners in the field of corporate immigration and listed in Who's Who Legal: California. He is AV rated by Martindale-Hubbell, the highest rating for ability and ethics. Mr. Wald is listed as a Northern California Super Lawyer, a distinction honoring the top 5 percent of lawyers in the area. He is also listed in the The Best Lawyers in America.

Mr. Wald can be contacted at 415-393-9828 or gregory.wald@squirepb.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.