Editorial Board   Guest Author

Ms. Berezina

Katerina Berezina

Assistant Professor/ College of Hospitality and Technology Leadership, University of South Florida Sarasota-Manatee

Dr. Katerina Berezina is an Assistant Professor in the College of Hospitality and Technology Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). She received her Ph.D. in Health and Human Performance with concentration in Recreation, Parks, and Tourism at the University of Florida in August 2014. Dr. Berezina also holds her undergraduate degree in Hospitality and Tourism from Penza State University, Russia, and a Master of Science degree in Hospitality Information Management from the University of Delaware. Her industry experience includes working in travel agencies and hotels in Russia and the United States. Dr. Berezina's research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. Her articles have been published in the International Journal of Contemporary Hospitality Management, the Journal of Hospitality and Tourism Technology, the Journal of Quality Assurance in Hospitality and other reputable hospitality and tourism journals. Dr. Berezina is also a coordinator of two university programs that integrate real-life hotel software into the hospitality curriculum: innRoad University Program and M3 Link University Program. Dr. Berezina is a Certified Hospitality Technology Professional (CHTP) commissioned by HFTP and American Hotel and Lodging Educational Institute (AH&LEI). She also holds a Certified Revenue Management Executive (CRME) certification commissioned by Hospitality Sales and Marketing Association International (HSMAI). Dr. Berezina is also an active member of professional and academic hospitality associations. Currently, she serves on the Board of the international Hospitality Information Technology Association (iHITA) as a Secretary, and as an Assistant Editor for the Journal of Hospitality and Tourism Technology (JHTT).

Ms. Berezina can be contacted at 941-359-4320 or katerina@katerinaberezina.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.