Editorial Board   Guest Author

Ms. Berezina

Katerina Berezina

Assistant Professor/ College of Hospitality and Technology Leadership, University of South Florida Sarasota-Manatee

Dr. Katerina Berezina is an Assistant Professor in the College of Hospitality and Technology Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). She received her Ph.D. in Health and Human Performance with concentration in Recreation, Parks, and Tourism at the University of Florida in August 2014. Dr. Berezina also holds her undergraduate degree in Hospitality and Tourism from Penza State University, Russia, and a Master of Science degree in Hospitality Information Management from the University of Delaware. Her industry experience includes working in travel agencies and hotels in Russia and the United States. Dr. Berezina's research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. Her articles have been published in the International Journal of Contemporary Hospitality Management, the Journal of Hospitality and Tourism Technology, the Journal of Quality Assurance in Hospitality and other reputable hospitality and tourism journals. Dr. Berezina is also a coordinator of two university programs that integrate real-life hotel software into the hospitality curriculum: innRoad University Program and M3 Link University Program. Dr. Berezina is a Certified Hospitality Technology Professional (CHTP) commissioned by HFTP and American Hotel and Lodging Educational Institute (AH&LEI). She also holds a Certified Revenue Management Executive (CRME) certification commissioned by Hospitality Sales and Marketing Association International (HSMAI). Dr. Berezina is also an active member of professional and academic hospitality associations. Currently, she serves on the Board of the international Hospitality Information Technology Association (iHITA) as a Secretary, and as an Assistant Editor for the Journal of Hospitality and Tourism Technology (JHTT).

Ms. Berezina can be contacted at 941-359-4320 or katerina@katerinaberezina.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.