Editorial Board   Guest Author

Ms. Jarvis

Judi Jarvis

Vice President of Legal Affairs , Vantage Hospitality Group, Inc.

Judi Jarvis is the Vice President of Legal Affairs for Vantage Hospitality Group, Inc., and its affiliated companies, brands, and divisions, including Americas Best Value Inn, Lexington Hotels by Vantage, Vantage Hotel Management, Brown Nester Hospitality Services, Vantage Insurance Services, and Cruise Inn RV Parks. As Vantage's chief legal officer, Judi Jarvis oversees all of the legal aspects of the company's business, including new member development; acquisitions; corporate finance; real estate development; investments; marketing; promotions; guest relations; international licensing; intellectual property protection; new concept roll-outs; privacy; post-termination procedures; and litigation management. Prior to joining the Vantage family in 2008, Ms. Jarvis was the chief legal officer of a South Florida maritime company and served as special counsel to public and private companies in such diverse industries as travel, leisure, and entertainment; gambling; financial services; healthcare and pharmaceuticals; information technology and communications; publishing; real estate; and mining. Ms. Jarvis has a B.A. from New York University and a J.D. cum laude from the University of Miami, where she was the editor-in-chief of the Inter-American Law Review and a member of the Order of the Coif. After graduation, Ms. Jarvis clerked for the Chief Judge of the U.S. Claims Court, in Washington, D.C., before returning to South Florida, where she was an associate in the corporate and securities departments of two large firms. After co-founding a technology start-up and serving as its general counsel, Ms. Jarvis opened her own law practice to assist entrepreneurs with complex legal issues. Ms. Jarvis is consistently recognized by clients for learning and respecting their business objectives and for creating effective legal solutions that support those objectives.

Ms. Jarvis can be contacted at 877-311-2378 ext 147 or jjavrivs@vantagehospitality.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.