Editorial Board   Guest Author

Ms. Jarvis

Judi Jarvis

Vice President of Legal Affairs , Vantage Hospitality Group, Inc.

Judi Jarvis is the Vice President of Legal Affairs for Vantage Hospitality Group, Inc., and its affiliated companies, brands, and divisions, including Americas Best Value Inn, Lexington Hotels by Vantage, Vantage Hotel Management, Brown Nester Hospitality Services, Vantage Insurance Services, and Cruise Inn RV Parks. As Vantage's chief legal officer, Judi Jarvis oversees all of the legal aspects of the company's business, including new member development; acquisitions; corporate finance; real estate development; investments; marketing; promotions; guest relations; international licensing; intellectual property protection; new concept roll-outs; privacy; post-termination procedures; and litigation management. Prior to joining the Vantage family in 2008, Ms. Jarvis was the chief legal officer of a South Florida maritime company and served as special counsel to public and private companies in such diverse industries as travel, leisure, and entertainment; gambling; financial services; healthcare and pharmaceuticals; information technology and communications; publishing; real estate; and mining. Ms. Jarvis has a B.A. from New York University and a J.D. cum laude from the University of Miami, where she was the editor-in-chief of the Inter-American Law Review and a member of the Order of the Coif. After graduation, Ms. Jarvis clerked for the Chief Judge of the U.S. Claims Court, in Washington, D.C., before returning to South Florida, where she was an associate in the corporate and securities departments of two large firms. After co-founding a technology start-up and serving as its general counsel, Ms. Jarvis opened her own law practice to assist entrepreneurs with complex legal issues. Ms. Jarvis is consistently recognized by clients for learning and respecting their business objectives and for creating effective legal solutions that support those objectives.

Ms. Jarvis can be contacted at 8773112378147 or jjavrivs@vantagehospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.