Editorial Board   Guest Author

Ms. Stuart

Katelyn Stuart

Social Media & Public Relations Manager, Paramount Hospitality Management

Katelyn Stuart is the Social Media and Public Relations Manager for Paramount Hospitality Management Company. She is responsible for managing the social media marketing initiatives and maintaining relationships with various media outlets to maximize the exposure of PHM & their resorts; Avanti, The Point Orlando, & Floridays. She also maintains the travel blog and updates the website content for all three resorts. Her main focus is to create relevant & valuable content to attract and retain customers. Aside from her current position, Ms. Stuart is an aspiring Digital Marketing Leader who maintains her own blogging website that offers tips on Social Media Marketing & Public Relations. She also is a blog contributor to SocialHospitality.com. Ms. Stuart enjoys reading up on the latest social media buzz and teaching herself the best practices for digital marketing and PR. Ms. Stuart graduated from the University of Florida with a Bachelor's Degree from the College of Journalism and Communications.

Ms. Stuart can be contacted at 407-313-0343 or kstuart@phmemail.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.