Editorial Board   Guest Author

Ms. Stuart

Katelyn Stuart

Social Media & Public Relations Manager, Paramount Hospitality Management

Katelyn Stuart is the Social Media and Public Relations Manager for Paramount Hospitality Management Company. She is responsible for managing the social media marketing initiatives and maintaining relationships with various media outlets to maximize the exposure of PHM & their resorts; Avanti, The Point Orlando, & Floridays. She also maintains the travel blog and updates the website content for all three resorts. Her main focus is to create relevant & valuable content to attract and retain customers. Aside from her current position, Ms. Stuart is an aspiring Digital Marketing Leader who maintains her own blogging website that offers tips on Social Media Marketing & Public Relations. She also is a blog contributor to SocialHospitality.com. Ms. Stuart enjoys reading up on the latest social media buzz and teaching herself the best practices for digital marketing and PR. Ms. Stuart graduated from the University of Florida with a Bachelor's Degree from the College of Journalism and Communications.

Ms. Stuart can be contacted at 407-313-0343 or kstuart@phmemail.com

Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.