Editorial Board   Guest Author

Ms. Pinabell

Andrea Pinabell

Vice President Sustainability, Global Citizenship, Starwood Hotels & Resorts

Andrea Pinabell, Vice President Sustainability and Global Citizenship joined Starwood in 2011 and is responsible for the strategy, integration, operation and management of Starwood's sustainability program across its 11 brands (Westin, Sheraton, W, Le Meridien, St. Regis, Four Points by Sheraton, Aloft, Element and The Luxury Collection, Tribute and Design Hotels along with Starwood Vacation Ownership) and throughout Starwood's global footprint of more than 1,300 properties in over 100 countries. In this role, Ms. Pinabell oversees the development and implementation of Starwood's comprehensive strategy, goals, reporting, partnerships and programs with regards to carbon emissions & energy, water conservation and risk, climate change, sustainable food & beverage and supply chain as well as its sustainable (green) building and community development strategy across Starwood's owned, managed and franchise portfolio. In addition, Ms. Pinabell leads Starwood's Hotel of the Future project, a multi-disciplinary approach to sustainable design, development and operation of Starwood's hotels with a keen focus on building resilience and adaptation into its business model. Ms. Pinabell brings to Starwood more than 20 years of global sustainability, CSR, philanthropic and environmental management experience. Prior to Starwood, she was most recently the Director of the Sustainable Cites Institute and managed the Sustainable Community Development program at The Home Depot Foundation. Ms. Pinabell sits on several councils and boards including Conservation International's Business Sustainability Council and the NOAA Ocean Sanctuary Business Council. She holds a B.S. degree in chemical engineering with an environmental focus from Iowa State University and is a LEED Accredited Professional.

Ms. Pinabell can be contacted at 203-964-4501 or andrea.pinabell@starwoodhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.