Editorial Board   Guest Author

Ms. Pinabell

Andrea Pinabell

Vice President Sustainability, Global Citizenship, Starwood Hotels & Resorts

Andrea Pinabell, Vice President Sustainability and Global Citizenship joined Starwood in 2011 and is responsible for the strategy, integration, operation and management of Starwood's sustainability program across its 11 brands (Westin, Sheraton, W, Le Meridien, St. Regis, Four Points by Sheraton, Aloft, Element and The Luxury Collection, Tribute and Design Hotels along with Starwood Vacation Ownership) and throughout Starwood's global footprint of more than 1,300 properties in over 100 countries. In this role, Ms. Pinabell oversees the development and implementation of Starwood's comprehensive strategy, goals, reporting, partnerships and programs with regards to carbon emissions & energy, water conservation and risk, climate change, sustainable food & beverage and supply chain as well as its sustainable (green) building and community development strategy across Starwood's owned, managed and franchise portfolio. In addition, Ms. Pinabell leads Starwood's Hotel of the Future project, a multi-disciplinary approach to sustainable design, development and operation of Starwood's hotels with a keen focus on building resilience and adaptation into its business model. Ms. Pinabell brings to Starwood more than 20 years of global sustainability, CSR, philanthropic and environmental management experience. Prior to Starwood, she was most recently the Director of the Sustainable Cites Institute and managed the Sustainable Community Development program at The Home Depot Foundation. Ms. Pinabell sits on several councils and boards including Conservation International's Business Sustainability Council and the NOAA Ocean Sanctuary Business Council. She holds a B.S. degree in chemical engineering with an environmental focus from Iowa State University and is a LEED Accredited Professional.

Ms. Pinabell can be contacted at 203-964-4501 or andrea.pinabell@starwoodhotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.