Editorial Board   Guest Author

Ms. Conroy

Kathy Conroy

CEO and Director/Partner , HVS Miami

Kathy Conroy, MAI is the CEO/Director-Partner of the HVS Miami Consulting & Valuation office, and the HVS Shared Ownership Services Division. Ms. Conroy has been an active participant in the hotel and shared ownership industry for more than 25 years, and is known in the industry as a creative thinker and problem solver. Since joining HVS in 1998, she has completed thousands of real estate valuation and consulting assignments focusing on hotels, motels, resorts, condo hotels, timeshare, fractional and private residence club projects, and hospitality driven mixed-use real estate for lenders, investors, developers, and advisors throughout the world. Ms. Conroy has an extensive range of geographical experience and has appraised properties in at least 30 states in the U.S. and in more than 30 countries around the world, including 20 islands in the Caribbean Basin and six countries in Central and South America. Kathy has valued over $10 billion of real estate in her career. A member of the Appraisal Institute (MAI) since 1982, Ms. Conroy is also a noted national authority on the valuation of vacation ownership properties, and has authored books on timeshare property assessment, and timeshare property valuation for the American Resort Development Association (ARDA) and the Appraisal Institute. Ms. Conroy is a frequent industry speaker and often serves as an expert witness. She has been involved in numerous trial testimonies -- tax courts, courts of appeal, district courts, and bankruptcy courts. She has also been involved in nearly 20 projects involving litigation support and depositions.

Ms. Conroy can be contacted at 305-378-0404 or kconroy@hvs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.