Editorial Board   Guest Author

Ms. Popely

Deborah Popely

Assistant Professor, School of Hospitality Management , Kendall College

Deborah Popely has more than 30 years of experience in the hospitality field and more than 12 years' experience as a sustainability consultant and educator. She is currently Associate Professor at Kendall College's School of Hospitality Management, where she leads the curriculum for Meetings, Incentives, Conventions and Exhibitions (MICE) and conducts research on global MICE industry issues. She recently traveled to China to participate in an international MICE conference and has written about the experience for academic and popular journals. Ms. Popely has significant experience in hospitality education and training, having developed workshops, conferences and courses for colleges and universities, associations, government agencies and foundations. She is in the process of earning a doctorate in business (DBA) with a focus on sustainability in hospitality and tourism from Walden University. Ms. Popely is also the founding executive director of Green Events Source, a non-profit dedicated to increasing sustainability in the events and hospitality industries. A long-time leader in sustainable hospitality, Popely participated in the development and launch of the APEX-ASTM Sustainable Meetings Standard and founded the Green Meeting Industry Council Chicago Chapter. She published the Green Events Sourcebook, a multi-media guide to green meetings and events, from 2008- 2011, and in 2013 launched The Green Event App, an online sustainable supplier-selection tool for the meetings and events market. Ms. Popely has written extensively on green hospitality and related topics and has served as a presenter and keynote speaker for local, regional and national industry organizations. These include the American Hotel & Lodging Association (AHLA), Hospitality and Sales Marketing Association International (HSMAI), Destination Marketing Association (DMAI), Professional Convention Management Association (PCMA), Meeting Planners International (MPI), and the Green Meeting Industry Council (GMIC). Ms. Popely has significant experience in sustainability education and training, having developed workshops, conferences and courses for colleges and universities, associations, government agencies and foundations. She is in the process of earning a doctorate in business (DBA) with a focus on sustainability in hospitality and tourism from Walden University.

Ms. Popely can be contacted at 312-752-2216 or Deborah.popely@kendall.edu

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.