Editorial Board   Guest Author

Ms. Moreno de Tejada

Alejandra Moreno de Tejada

Marketing Manager, Big Worldwide

Alejandra Moreno de Tejada is Marketing Manager at Big Worldwide, parent company of evolution Distribution. In this role, she is responsible for the lead generation and marketing strategies of the company. Passionate about all things digital and having experienced different areas in the industry, from on property room operations, communications in a renowned hotel chain headquarters to marketing in a hotel representation company and hotel technology provider, Ms. Moreno de Tejada has a very clear idea of what the gaps in the industry are and what innovation can help take the industry forward. Ms. Moreno de Tejada holds a Bachelor of Science in International Hospitality Management from the Ecole Hoteliere de Lausanne, Switzerland, as well as various specialised CIM and IDM qualifications.

Ms. Moreno de Tejada can be contacted at 44-0-20-7380-8590 or amoreno@ghotw.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.