Editorial Board   Guest Author

Ms. Finjer

Corey Finjer

Sr. Vice President, Hawkins International PR

Corey Finjer has been with Hawkins International PR (HIPR), a top-tier global PR firm specializing in travel lifestyle, hospitality and spa/wellness brands, for almost a decade. Since joining HIPR, she has overseen the launch of several major projects from the multi-million dollar redesign of Jumby Bay, A Rosewood Resort to the rebranding and opening of the former Versace mansion in Miami as The Villa By Barton G. Ms. Finjer also oversees ongoing traditional and new media relations campaigns for luxury hotel brands, such as Dorchester Collection, independent boutique properties, such as XV Beacon in Boston, start-ups such as Flytographer and TINT, and airlines such as La Compagnie, among others. Ms. Finjer also runs the agency's digital division, amplifying traditional results-oriented media efforts by masterfully guiding existing and new clients across the complex digital space. The digital team has seen 200% growth over the past year, developing their clients' strategic social initiatives and content, launching targeted influencer marketing programs, and elevating their community management action plans. Ultimately, she is responsible for changing the way luxury travel brands and individual properties reach and connect with their audiences - globally - across social media platforms. Prior to joining HIPR, Ms. Finjer found her passion for the hospitality industry working in-house managing marketing and public relations for The Charles Hotel, a luxury property in Cambridge, MA. She received a bachelor of science in communications, summa cum laude, with a concentration in public relations, and a bachelor of arts in psychology, magna cum laude, from Boston University.

Ms. Finjer can be contacted at 212-255-6541 or corey@hawkpr.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.