Editorial Board   Guest Author

Ms. Finjer

Corey Finjer

Sr. Vice President, Hawkins International PR

Corey Finjer has been with Hawkins International PR (HIPR), a top-tier global PR firm specializing in travel lifestyle, hospitality and spa/wellness brands, for almost a decade. Since joining HIPR, she has overseen the launch of several major projects from the multi-million dollar redesign of Jumby Bay, A Rosewood Resort to the rebranding and opening of the former Versace mansion in Miami as The Villa By Barton G. Ms. Finjer also oversees ongoing traditional and new media relations campaigns for luxury hotel brands, such as Dorchester Collection, independent boutique properties, such as XV Beacon in Boston, start-ups such as Flytographer and TINT, and airlines such as La Compagnie, among others. Ms. Finjer also runs the agency's digital division, amplifying traditional results-oriented media efforts by masterfully guiding existing and new clients across the complex digital space. The digital team has seen 200% growth over the past year, developing their clients' strategic social initiatives and content, launching targeted influencer marketing programs, and elevating their community management action plans. Ultimately, she is responsible for changing the way luxury travel brands and individual properties reach and connect with their audiences - globally - across social media platforms. Prior to joining HIPR, Ms. Finjer found her passion for the hospitality industry working in-house managing marketing and public relations for The Charles Hotel, a luxury property in Cambridge, MA. She received a bachelor of science in communications, summa cum laude, with a concentration in public relations, and a bachelor of arts in psychology, magna cum laude, from Boston University.

Ms. Finjer can be contacted at 212-255-6541 or corey@hawkpr.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.