Editorial Board   Guest Author

Mr. Puczko

Laszlo Puczko

Director of Industry Intelligence, Resources for Leisure Assets

Laszlo Puczko is the Director of Industry Intelligence at RLA Resource for Leisure Assets. Mr. Puzcko has worked as a travel and tourism expert in the health, wellness, medical services and spa arena for over 20 years. Mr. Puczko founded The Tourism Observatory for Health, Wellness and Spa (2012), which serves as global intelligence for the health travel industry.

Mr. Puczko has participated in more than a hundred projects in various fields: research, planning, product development, experience mapping and design, impact assessment and marketing. Mr. Puczko was the lead for the first ever Health Tourism Study for the UN World Tourism Organisation & European Travel Commission (out in Q3 2015). He was a lead consultant on the "Medical Tourism and Wellness Tourism: Where do Spas Fit?" study for the Global Spa Summit.

Over the past years, Mr. Puczko has honed his expertise in product development, experience mapping and design, impact assessment and marketing. He graduated as an economist specialized in tourism in Budapest (Hungary) and following his interests in culture, arts and experiences, he also graduated from Art & Design Management of the Hungarian University of Applied Arts. Supporting his academic rigor in business and teaching

Mr. Puczko completed his PhD in 2000. Mr. Puczko has become a Certified Management Consultant (CMC) in 2003. Between 2006 and 2014 he was the president of the Association of Tourism Consultants (Hungary) and was manager at KPMG Travel, Leisure and Tourism (Europe and Middle-East EA) between 2001 and 2004. Mr. Puczko is an internationally known and acknowledged expert.

Mr. Puczko is a frequent presenter at international professional and academic conferences addressing such topics as performance benchmarks, competitive product development, the role of travel in well being and product conceptualization. Mr. Puczko is a trainer of marketing and product development at both location and destination levels. He is the (co-)author of numerous specialized books (e.g.: Health, Tourism and Hospitality: Spas, Wellness and Medical Travel or The Impacts of Tourism) and articles in professional journals.

Please visit http://www.resourcesforleisureassets.com for more information.

Mr. Puczko can be contacted at +1 43-1-7172-8445 or laszlo@resourcesforleisureassets.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.