Editorial Board   Guest Author

Ms. Azevedo

Paula J. Azevedo

Principal, dash design

Paula J. Azevedo, Principal of dash design's Miami office, hospitality believes design is a celebration of life and its many textures. “Our environments inspire us. The places I've lived, the people I've met, where I've traveled—all of that influences my design approach” she says. “It's a discovery process, and I carry those experiences forward, gaining new perspectives, understanding and relevant design ideas.” Ms. Azevedo brings over 20 years of interior and architectural design experience, an extensive, nuanced understanding of the hospitality business, and a passion for collaboration and cultivating young talent. “Our best design work happens when clients and the creative team collaborate, resulting in an end product that is on point and innovative,” Ms. Azevedo says. “It's all about strategic thinking and understanding the details.” Prior to working at dash design, Ms. Azevedo was Principal of her own collaborative design consulting firm at pja Create Studios. The firm flourished under her client service, original design and keen business commitment. There, she oversaw luxury hospitality hotels and spas, destination resorts and multifaceted commercial projects. As a Design Director at Gettys, Ms. Azevedo helped build the Miami office and establish its South Florida presence. As part of the senior leadership, she contributed to the growth and development of the design team. To projects throughout the United States, the Caribbean, and Latin America, Ms. Azevedo brought trademark rigor, practiced problem solving, and inspired, big-picture concepts. She oversaw such noteworthy design projects as the Ritz Carlton in Coconut Grove and Key Biscayne, Florida; Hard Rock Hotel & Resort in Punta Cana, DR and Cancun, Mexico, among others. Ms. Azevedo holds a Bachelors of Environmental Design from Texas A&M University, and is certified through the National Council for Independent Design Qualification (NCIDQ). She is a licensed interior designer with the State of Florida, as well as a professional member of the International Interior Design Association (IIDA). Ms. Azevedo understands green building design, and is a LEED® AP. She is a former adjunct professor at Miami Dade College.

Please visit www.dashdesign.net for more information.

Ms. Azevedo can be contacted at 305-809-6155 or pazevedo@dashdesign.net

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.