Editorial Board   Guest Author

Ms. Azevedo

Paula J. Azevedo

Principal, dash design

Paula J. Azevedo, Principal of dash design's Miami office, hospitality believes design is a celebration of life and its many textures. “Our environments inspire us. The places I've lived, the people I've met, where I've traveled—all of that influences my design approach” she says. “It's a discovery process, and I carry those experiences forward, gaining new perspectives, understanding and relevant design ideas.” Ms. Azevedo brings over 20 years of interior and architectural design experience, an extensive, nuanced understanding of the hospitality business, and a passion for collaboration and cultivating young talent. “Our best design work happens when clients and the creative team collaborate, resulting in an end product that is on point and innovative,” Ms. Azevedo says. “It's all about strategic thinking and understanding the details.” Prior to working at dash design, Ms. Azevedo was Principal of her own collaborative design consulting firm at pja Create Studios. The firm flourished under her client service, original design and keen business commitment. There, she oversaw luxury hospitality hotels and spas, destination resorts and multifaceted commercial projects. As a Design Director at Gettys, Ms. Azevedo helped build the Miami office and establish its South Florida presence. As part of the senior leadership, she contributed to the growth and development of the design team. To projects throughout the United States, the Caribbean, and Latin America, Ms. Azevedo brought trademark rigor, practiced problem solving, and inspired, big-picture concepts. She oversaw such noteworthy design projects as the Ritz Carlton in Coconut Grove and Key Biscayne, Florida; Hard Rock Hotel & Resort in Punta Cana, DR and Cancun, Mexico, among others. Ms. Azevedo holds a Bachelors of Environmental Design from Texas A&M University, and is certified through the National Council for Independent Design Qualification (NCIDQ). She is a licensed interior designer with the State of Florida, as well as a professional member of the International Interior Design Association (IIDA). Ms. Azevedo understands green building design, and is a LEED® AP. She is a former adjunct professor at Miami Dade College. Please visit www.dashdesign.net for more information.

Ms. Azevedo can be contacted at 305-809-6155 or pazevedo@dashdesign.net

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.