Editorial Board   

Mr. Jordan

Parris Jordan

Managing Director, HVS - Caribbean

Parris Eric Jordan is the Chairman of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) and the Managing Director of HVS in the Caribbean, where he overseas hospitality consulting and valuation assignments in the Caribbean, the United States, Central America and Mexico. CHICOS, which was founded by Mr. Jordan in 2011, is an annual event which brings together international investors and operators as well as leading hotel investment decision makers, including governmental representatives and international industry and opinion leaders, to discuss the markets, developments and opportunities for hotel growth in the Caribbean region. Mr. Jordan's passion for the successful hospitality development in the region is contagious and his leadership of the CHICOS conferences has garnered increasing attendances each year. During his 15 plus years at hospitality consulting giant HVS, Mr. Jordan has performed hundreds of complex hotel consulting and valuation assignments in at least 25 U.S. states and more than 25 countries around the world. His areas of expertise include hotel market and feasibility studies, appraisals, valuations, operator searches, target market and global expansion strategy development for prominent international hotel brands. Owners, operators and developers repeatedly return to Mr. Jordan for his insight, knowledge, responsiveness and trustworthiness, regarding him as one of the leading industry experts on the Caribbean region. A native of Trinidad, and now residing in New Jersey, Mr. Jordan earned his masters degree from the prestigious Preston Robert Tisch Center for Hospitality and Tourism at New York University where he also lectured for several years as an adjunct professor on lodging development. He is also a member of the Board of Directors at the NYU Tisch Center Alumni Society.

Mr. Jordan can be contacted at 917-902-2314 or pjordan@hvs.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.