Editorial Board   Guest Author

Mr. Antonioli

Valeriano Antonioli

Chief Executive Officer, Lungarno Alberghi s.r.l.

Valeriano Antonioli is Chief Executive Officer and a member of the Board of Directors of Lungarno Alberghi s.r.l., the hotel management company owned by the Ferragamo family. As a 27-year veteran of the hospitality industry, Mr. Antonioli has managed luxury hotels and resorts throughout Italy, Germany, Russia, England and the U.S. His passions for innovation, luxury and attention to detail, as well as his flair for reinventing hotels into vibrant lifestyle destinations perfect for the fashionable elite, have been core values throughout his career. Prior to joining Lungarno Alberghi s.r.l., Mr. Antonioli was Managing Director of InterContinental Montelucia Resort & Spa, a 293-room luxury resort in Scottsdale, Arizona. Under his guidance, which began in 2007, the resort achieved important accolades, such as Travel + Leisure “13th Best US and Canada Hotel 2010” and Esquire's “Best New US Restaurant 2009.” Upon opening in 2009, the hotel was listed by Travel + Leisure and Conde Nast Traveler as one of the top new hotels in the world. Previously, as General Manager of the W Hotel in Los Angeles, Mr. Antonioli oversaw the entire hotel operation while enhancing it into a contemporary, world-class address through a complete restructuring of its outlets. His vision included adding Los Angeles' hottest bar, Whiskey Blue, and the critically acclaimed restaurant, NineThirty. His influence helped cultivate the hotel into an urban oasis complimented by contemporary art, music and seductive interiors. Mr. Antonioli's experience also includes General Manager of the historic Diana Majestic in Milan, which he repositioned as “the fashion hotel in Milan,” by making a true happening of the Milanese tradition of an evening aperitif. There, Mr. Antonioli created the Diana Garden and Black Label Room transforming Diana Majestic into one of the hippest hotels in Europe. Previously, Mr. Antonioli was Resident Manager at Hotel Principie di Savoia and Hotel Duca in Milan; Room Division Manager at Grand Hotel Europe in St. Petersburg; and Room Division Manager at Arabella Grand Hotel in Frankfurt, Germany. Mr. Antonioli is a Certified Business Economist with a degree in business economics from VWA Goethe University in Frankfurt, Germany. He also studied Marketing and Hospitality Industry Strategic Management at Cornell University. Married with two children, he is a Taekwondo Black Belt and enjoys outdoor sports including skiing, mountain climbing, golf and tennis. He also recently became a fan of yoga. He is author of the successful book Eating, Drinking and Flirting and The Joy of Discovery which tells in an evocative, emotional style of all there is to experience at Montelucia Resort & Spa. Mr. Antonioli is fluent in four languages including Italian, German, French and English. In 2007, he was decorated in the Legion of Honour of the Italian Republic as Cavaliere della Repubblica Italiana.

Please visit www.lungarnocollection.com for more information.

Mr. Antonioli can be contacted at 3905527266800 or v.antonioli@lungarnocollection.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.