Editorial Board   Guest Author

Mr. Reid

Lamarr Reid

Principal and Managing Director, Pierre-Yves Rochon (PYR)

Lamarr Reid directs and oversees PYR's Chicago office, managing both international and domestic projects, and coordinating teams drawn from all PYR offices. Mr. Reid manages the project teams to ensure the successful delivery and implementation of the designs. Mr. Reid is also focused on finding new regions for expansion and project growth. Prior to joining PYR, he served as Managing Principal of the Interior Design practice for Perkins+Will Chicago, the largest office of PYR's parent company, and oversaw the hospitality practice for the firm as a whole. Mr. Reid studied architecture at Hampton Institute. His graduate studies culminated in a Master of Architecture degree from the Massachusetts Institute of Technology. Founded by Pierre-Yves Rochon in 1979, PYR is globally renowned for its award-winning luxury hospitality environments for boutique hotels and major international brands including Four Seasons, Ritz-Carlton, Waldorf Astoria, Sofitel, InterContinental, Fairmont, and The Peninsula.

Please visit www.pyr-design.com for more information.

Mr. Reid can be contacted at 312-755-4693 or lamarr.reid@pyr-design.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.