Editorial Board   Guest Author

Mr. Reid

Lamarr Reid

Principal and Managing Director, Pierre-Yves Rochon (PYR)

Lamarr Reid directs and oversees PYR's Chicago office, managing both international and domestic projects, and coordinating teams drawn from all PYR offices. Mr. Reid manages the project teams to ensure the successful delivery and implementation of the designs. Mr. Reid is also focused on finding new regions for expansion and project growth. Prior to joining PYR, he served as Managing Principal of the Interior Design practice for Perkins+Will Chicago, the largest office of PYR's parent company, and oversaw the hospitality practice for the firm as a whole. Mr. Reid studied architecture at Hampton Institute. His graduate studies culminated in a Master of Architecture degree from the Massachusetts Institute of Technology. Founded by Pierre-Yves Rochon in 1979, PYR is globally renowned for its award-winning luxury hospitality environments for boutique hotels and major international brands including Four Seasons, Ritz-Carlton, Waldorf Astoria, Sofitel, InterContinental, Fairmont, and The Peninsula.

Please visit www.pyr-design.com for more information.

Mr. Reid can be contacted at 312-755-4693 or lamarr.reid@pyr-design.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.