Editorial Board   

Ms. Freud

Johnna Freud

Qualitative Research Moderator, Saul Cohen & Associates

Johnna Freud is a Qualitative Research Moderator with Saul Cohen & Associates, LTD. Her background includes 16 years of experience in focus group moderating, interviewing, group facilitation and project management, involving both consumers and business professionals. The diversity of her experience is reflected in the types of companies with whom she has worked. These include service companies, publishers, consumer package goods firms, retail chains, manufacturers, educational institutions, consulting firms, and advertising agencies. Research objectives have included concept evaluation and refinement, communications and advertising assessment, product repositioning, employee/student recruitment/performance evaluation, and packaging and displays. Since 1987, Saul Cohen & Associates has conducted qualitative marketing research on behalf of a wide array of domestic and international companies. With specific regard to travel and leisure, the company's experience includes hotels, theme vacation destinations, airlines, restaurants and credit card companies. Clients have included Sonesta International Hotels, the Rainbow Room, Williamsburg Virginia, Bermuda Hotel Association, Cayman Islands Department of Tourism, Cayman Airways, Delta Airlines, USAir, Special Expeditions, the Walt Disney Company, VISA, American Express, New York Mets, Hartford Ballet, and the Massachusetts Department of Tourism.

Ms. Freud can be contacted at 203-322-0083 or scohenqual@aol.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.