Editorial Board   Guest Author

Mr. Cornell

Robert M. Cornell

Senior Vice President of Development, Preferred Hotels & Resorts

With more than 35 years experience in the hotel, airline and travel industries, Mr. Robert M. Cornell serves as Senior Vice President of Development for Preferred Hotels & Resorts. Mr. Cornell joined Preferred Hotels & Resorts in 1994 as Senior Vice President of Sales and Marketing. From 2002 to 2004, he served as Managing Director of the Preferred Hotels & Resorts brand. A recognized expert in Quality Assurance, he also directs the company's award-winning Global Standards of Excellence™ quality assurance program. In 2006, he was instrumental in the development of Preferred Residences a new luxury residential brand created in partnership with Interval, and, in 2007, he led the acquisition team for Historic Hotels of America. Previously, he had been a Co-Founder and acted as Senior Vice President of the former Sterling Hotels brand. He also spent 12 years with Four Seasons Hotels, LTD, serving as Corporate Vice President of Marketing and Planning, Vice President of Field Marketing and at the property level, Resident Manager of the Four Seasons Olympic Hotel in Seattle and Director of Marketing at the Ritz Carlton in Chicago. Mr. Cornell also held sales, promotion and marketing positions with Swissair and American Express travel. Mr. Cornell received his certificates in Hotelierie as an operations apprentice working at hotels in Switzerland, Austria, Spain and Morocco. He also attended Portland State College in Portland Oregon, The French Institute in New York and more recently earned a Certificate in Fine Arts from the Art Institute of Chicago.

Please visit http://www.preferredhotels.com for more information.

Mr. Cornell can be contacted at 312-542-9205 or rcornell@preferredhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.