Editorial Board   Guest Author

Mr. Cornell

Robert M. Cornell

Senior Vice President of Development, Preferred Hotels & Resorts

With more than 35 years experience in the hotel, airline and travel industries, Mr. Robert M. Cornell serves as Senior Vice President of Development for Preferred Hotels & Resorts. Mr. Cornell joined Preferred Hotels & Resorts in 1994 as Senior Vice President of Sales and Marketing. From 2002 to 2004, he served as Managing Director of the Preferred Hotels & Resorts brand. A recognized expert in Quality Assurance, he also directs the company's award-winning Global Standards of Excellence™ quality assurance program. In 2006, he was instrumental in the development of Preferred Residences a new luxury residential brand created in partnership with Interval, and, in 2007, he led the acquisition team for Historic Hotels of America. Previously, he had been a Co-Founder and acted as Senior Vice President of the former Sterling Hotels brand. He also spent 12 years with Four Seasons Hotels, LTD, serving as Corporate Vice President of Marketing and Planning, Vice President of Field Marketing and at the property level, Resident Manager of the Four Seasons Olympic Hotel in Seattle and Director of Marketing at the Ritz Carlton in Chicago. Mr. Cornell also held sales, promotion and marketing positions with Swissair and American Express travel. Mr. Cornell received his certificates in Hotelierie as an operations apprentice working at hotels in Switzerland, Austria, Spain and Morocco. He also attended Portland State College in Portland Oregon, The French Institute in New York and more recently earned a Certificate in Fine Arts from the Art Institute of Chicago.

Please visit http://www.preferredhotels.com for more information.

Mr. Cornell can be contacted at 312-542-9205 or rcornell@preferredhotels.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.