Editorial Board   Guest Author

Mr. Cornell

Robert M. Cornell

Senior Vice President of Development, Preferred Hotels & Resorts

With more than 35 years experience in the hotel, airline and travel industries, Mr. Robert M. Cornell serves as Senior Vice President of Development for Preferred Hotels & Resorts. Mr. Cornell joined Preferred Hotels & Resorts in 1994 as Senior Vice President of Sales and Marketing. From 2002 to 2004, he served as Managing Director of the Preferred Hotels & Resorts brand. A recognized expert in Quality Assurance, he also directs the company's award-winning Global Standards of Excellence™ quality assurance program. In 2006, he was instrumental in the development of Preferred Residences a new luxury residential brand created in partnership with Interval, and, in 2007, he led the acquisition team for Historic Hotels of America. Previously, he had been a Co-Founder and acted as Senior Vice President of the former Sterling Hotels brand. He also spent 12 years with Four Seasons Hotels, LTD, serving as Corporate Vice President of Marketing and Planning, Vice President of Field Marketing and at the property level, Resident Manager of the Four Seasons Olympic Hotel in Seattle and Director of Marketing at the Ritz Carlton in Chicago. Mr. Cornell also held sales, promotion and marketing positions with Swissair and American Express travel. Mr. Cornell received his certificates in Hotelierie as an operations apprentice working at hotels in Switzerland, Austria, Spain and Morocco. He also attended Portland State College in Portland Oregon, The French Institute in New York and more recently earned a Certificate in Fine Arts from the Art Institute of Chicago.

Please visit http://www.preferredhotels.com for more information.

Mr. Cornell can be contacted at 312-542-9205 or rcornell@preferredhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.