Editorial Board   Guest Author

Mr. Menis

Michael Menis

Senior vice President, Digital + Voice Channels, InterContinental Hotels Group PLC

Michael Menis is Senior Vice President, Digital + Voice Channels, for InterContinental Hotels Group PLC (IHG). Mr. Menis has global responsibility for leading IHG's digital and voice strategy for the direct commercial channels, including web, mobile and voice. He also leads IHG's global digital marketing and social marketing programs as well as developing the use of emerging digital technologies to enhance the guest experience. In addition, Mr. Menis is responsible for delivering strong direct channels to build preferred brands and establish lifetime relationships, with accountability for more than $6 billion in revenues annually and more than 3,500 employees globally. Previously Mr. Menis served as Vice President for Web & Interactive Marketing at IHG. In this role, he had responsibility for all IHG websites and digital marketing efforts globally including all online, affiliate and mobile marketing as well as global search engine marketing and optimization. He also oversaw the design, development and implementation of all global demand generation programs driving revenue through direct Internet channels and call centers. Mr. Menis joined IHG in 2001 within Global Marketing Services where he was responsible for IHG's global digital marketing program. A 20-year digital veteran, Mr. Menis served as Director, Business Development, Nexchange Corporation, a syndicated e-commerce startup, prior to joining IHG. At Nexchange Corporation, he built an affiliate network reaching over 55% of the Internet viewing audience. Before that, Mr. Menis led corporate Intranet development for MCI Telecommunications, building web applications for employee communications.

Please visit www.ihgplc.com for more information.

Mr. Menis can be contacted at 44-0-1895-512-000 or michael.menis@ihg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.