Editorial Board   Guest Author

Mr. Menis

Michael Menis

Senior vice President, Digital + Voice Channels, InterContinental Hotels Group PLC

Michael Menis is Senior Vice President, Digital + Voice Channels, for InterContinental Hotels Group PLC (IHG). Mr. Menis has global responsibility for leading IHG's digital and voice strategy for the direct commercial channels, including web, mobile and voice. He also leads IHG's global digital marketing and social marketing programs as well as developing the use of emerging digital technologies to enhance the guest experience. In addition, Mr. Menis is responsible for delivering strong direct channels to build preferred brands and establish lifetime relationships, with accountability for more than $6 billion in revenues annually and more than 3,500 employees globally. Previously Mr. Menis served as Vice President for Web & Interactive Marketing at IHG. In this role, he had responsibility for all IHG websites and digital marketing efforts globally including all online, affiliate and mobile marketing as well as global search engine marketing and optimization. He also oversaw the design, development and implementation of all global demand generation programs driving revenue through direct Internet channels and call centers. Mr. Menis joined IHG in 2001 within Global Marketing Services where he was responsible for IHG's global digital marketing program. A 20-year digital veteran, Mr. Menis served as Director, Business Development, Nexchange Corporation, a syndicated e-commerce startup, prior to joining IHG. At Nexchange Corporation, he built an affiliate network reaching over 55% of the Internet viewing audience. Before that, Mr. Menis led corporate Intranet development for MCI Telecommunications, building web applications for employee communications.

Please visit www.ihgplc.com for more information.

Mr. Menis can be contacted at 4401895512000 or michael.menis@ihg.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.