Editorial Board Guest Author
Senior vice President, Digital + Voice Channels, InterContinental Hotels Group PLCMichael Menis is Senior Vice President, Digital + Voice Channels, for InterContinental Hotels Group PLC (IHG). Mr. Menis has global responsibility for leading IHG's digital and voice strategy for the direct commercial channels, including web, mobile and voice. He also leads IHG's global digital marketing and social marketing programs as well as developing the use of emerging digital technologies to enhance the guest experience. In addition, Mr. Menis is responsible for delivering strong direct channels to build preferred brands and establish lifetime relationships, with accountability for more than $6 billion in revenues annually and more than 3,500 employees globally. Previously Mr. Menis served as Vice President for Web & Interactive Marketing at IHG. In this role, he had responsibility for all IHG websites and digital marketing efforts globally including all online, affiliate and mobile marketing as well as global search engine marketing and optimization. He also oversaw the design, development and implementation of all global demand generation programs driving revenue through direct Internet channels and call centers. Mr. Menis joined IHG in 2001 within Global Marketing Services where he was responsible for IHG's global digital marketing program. A 20-year digital veteran, Mr. Menis served as Director, Business Development, Nexchange Corporation, a syndicated e-commerce startup, prior to joining IHG. At Nexchange Corporation, he built an affiliate network reaching over 55% of the Internet viewing audience. Before that, Mr. Menis led corporate Intranet development for MCI Telecommunications, building web applications for employee communications. Please visit www.ihgplc.com for more information.
Mr. Menis can be contacted at 44-0-1895-512-000 or firstname.lastname@example.org