Editorial Board   Guest Author

Mr. Cush

Alastair Cush

Head of Global Lodging Business Development, Kaba

Alastair Cush is the Head of Global Lodging Business Development at dormakaba, a leading provider of high quality access management solutions, locks, cylinders, physical access systems, enterprise data and time recording, and hotel access systems. dormakaba provides the Saflok and ILCO brand of electronic locking solutions. Based out of dormakaba's office in Montreal, Canada, Mr. Cush graduated with an MBA from HEC Montreal Business School. Mr. Cush has been part of the dormakaba group since 2005, holding previous management positions in Product Management and Marketing for the lodging segment. Mr. Cush acquired a strong knowledge of the lodging business, and nurtured partnerships between dormakaba and major hotel chains while positioning dormakaba as an innovation leader. It is the ambition of Mr. Cush and dormakaba to make access in life smart and secure. In a world of perpetual evolution, Mr. Cush participated in the deployment of several new technologies in the hospitality industry, including dormakaba's Mobile Access Solutions that allow guests to enter their hotel rooms using their mobile device as an access key. Working in close collaboration with the dormakaba Engineering team and constantly focusing on improving the hotel guest experience, Mr. Cush plays an instrumental part in the development of customer driven solutions that meet requirements in terms of functionality and design. In his role as Head of Global Lodging Business Development Mr. Cush plays a crucial role in the dormakaba organization, working in close collaboration with the company's regional organizations in Europe, the Middle-East, Africa and Asia Pacific.

Please visit www.kaba.com for more information.

Mr. Cush can be contacted at 5147355410236 or alastair.cush@kaba.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.