Editorial Board   Guest Author

Ms. McManaman

Megan McManaman

Senior Product Marketing Manager, Chadwick Martin Bailey

As CMB's Senior Product Marketing Manager, Megan McManaman works closely with CMB's practice leaders and clients to drive the firm's overall product and content strategy and build demand for CMB's solutions in new and existing markets. Ms. McManaman works with the firm's leading global clients including Aflac, Hilton Hotels, Blue Cross Blue Shield, and Dell, to translate data into compelling narratives. A former research analyst, Ms. McManaman also leads CMB's self-funded Consumer Pulse initiative dedicated to exploring trends in mobile technology, travel, entertainment, and finance. Ms. McManaman earned her M.A. in Applied Sociology, with an emphasis in qualitative methods, from University of Massachusetts and her B.A. in Sociology from Dickinson College.

Please visit www.cmbinfo.com for more information.

Ms. McManaman can be contacted at 617-350-8922 or mmcmanaman@cmbinfo.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.