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Mr. Cotsovolos

Len Cotsovolos

Len Cotsovolos, WESTAR Architectural Group Nevada Inc

Len Cotsovolos is the Founder of WESTAR Architectural Group and has over 20 years of interior design experience, working on high-end interiors projects around the world, with a focus on hospitality design. Mr. Cotsovolos received a Master's Degree in Interior Design from the famed Pratt Institute in New York City, where he graduated with High Honors. He then worked from some of America's leading design firms, in New York City, Los Angeles, Las Vegas and San Francisco, including Haverson Architecture and Design, Brennan Beer Gorman Monk/Interiors, MGM Resorts International and Nicole Hollis Interior Design. During this time, Mr. Cotsovolos completed many award-wining hospitality projects such the Aria Hotel at CityCenter Las Vegas, The Bellagio Hotel and Casino, the Fairmont Acapulco Princess Mexico, the W Hotel New York City, Cirque de Soleil Beatle's Revolution Lounge, Elizabeth Arden Red Door Spa New York City, Hard Rock Hotel Puerta Vallarta, Carmel Valley Ranch in Carmel, CA, Buchanan Hotel San Francisco, and the Palladian Hotel in Seattle, WA to name a few. He also has extensive experience in residential design, retail and concept design and development, as well as brand development and master planning. In 1997, Mr. Cotsovolos founded his name-sake boutique design firm that focused on personalized design services, where he designed luxury residences worldwide, and was named one of The Top 100 Interior Designers in 2013. He joined Westar Architects as a Partner and the Director of Interior Design, where he leads a diverse team of professional designers that are committed to excellence in design, flawless documentation and innovative problem solving. Mr. Cotsovolos's attention to detail, design savvy and his keen eye for luxury is helping to transform the Westar brand into a global powerhouse known for high design, excellent customer service, and bespoke details. He brings his project management expertise and design fluency to Westar, where he exercises this passion for fine design and hospitality interior architecture, all while keeping his finger on the pulse of the industry and staying abreast of hospitality trends and fashion.

Mr. Cotsovolos can be contacted at 702-878-0000 or lenc@wagnarchitects.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.