Editorial Board   Guest Author

Mr. Cotsovolos

Len Cotsovolos

Len Cotsovolos, WESTAR Architectural Group Nevada Inc

Len Cotsovolos is the Founder of WESTAR Architectural Group and has over 20 years of interior design experience, working on high-end interiors projects around the world, with a focus on hospitality design. Mr. Cotsovolos received a Master's Degree in Interior Design from the famed Pratt Institute in New York City, where he graduated with High Honors. He then worked from some of America's leading design firms, in New York City, Los Angeles, Las Vegas and San Francisco, including Haverson Architecture and Design, Brennan Beer Gorman Monk/Interiors, MGM Resorts International and Nicole Hollis Interior Design. During this time, Mr. Cotsovolos completed many award-wining hospitality projects such the Aria Hotel at CityCenter Las Vegas, The Bellagio Hotel and Casino, the Fairmont Acapulco Princess Mexico, the W Hotel New York City, Cirque de Soleil Beatle's Revolution Lounge, Elizabeth Arden Red Door Spa New York City, Hard Rock Hotel Puerta Vallarta, Carmel Valley Ranch in Carmel, CA, Buchanan Hotel San Francisco, and the Palladian Hotel in Seattle, WA to name a few. He also has extensive experience in residential design, retail and concept design and development, as well as brand development and master planning. In 1997, Mr. Cotsovolos founded his name-sake boutique design firm that focused on personalized design services, where he designed luxury residences worldwide, and was named one of The Top 100 Interior Designers in 2013. He joined Westar Architects as a Partner and the Director of Interior Design, where he leads a diverse team of professional designers that are committed to excellence in design, flawless documentation and innovative problem solving. Mr. Cotsovolos's attention to detail, design savvy and his keen eye for luxury is helping to transform the Westar brand into a global powerhouse known for high design, excellent customer service, and bespoke details. He brings his project management expertise and design fluency to Westar, where he exercises this passion for fine design and hospitality interior architecture, all while keeping his finger on the pulse of the industry and staying abreast of hospitality trends and fashion.

Mr. Cotsovolos can be contacted at 702-878-0000 or lenc@wagnarchitects.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.