Editorial Board   Guest Author

Mr. Boykiv

Yuriy Boykiv

Co-Founder and CEO, Gravity

Yuriy Boykiv is the co-founder and CEO of Gravity, a full-service advertising agency that helps brands connect with cultural and international consumers. Yuriy brings Gravity clients over 12 years of leading multicultural and international marketing experience. Under his leadership, the agency has become the fastest-growing multicultural ad agency in the country and has been featured on the Inc. 5000 list three years in a row. Prior to founding Gravity, he was the director of international business at DIRECTV, driving the growth and business of the WorldDirect platform that consisted of more than 65 international channels in 16 different languages. His responsibilities included the entire spectrum of global markets, including Asian-American, European, and Middle Eastern. Before joining DIRECTV, he was the vice president of client services at a New York-based boutique agency where he oversaw the strategy and management of client campaigns and the agency's operations and business development. In this role, he led the campaigns of major clients such as the CIA, Lufthansa, and MoneyGram. Yuriy has an MBA in finance from Pace University and is fluent in four languages. Yuriy also completed his post-graduate work at Harvard Business School. His achievements include Best Media Campaign of the Year from MediaPost and Best Multiethnic Campaign of the Year from the AFA Mosaic Awards. Yuriy is a weekly columnist for Inc., writing about entrepreneurship, global trends, leadership, and marketing. His expertise has been recognized by USA Today, Advertising Age, MediaPost, Latin Post, and The Agency Post. Connect with Yuriy on Twitter.

Please visit www.mediagravity.com for more information.

Mr. Boykiv can be contacted at 646486000 or yuriyboykiv@yahoo.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.