Editorial Board   Guest Author

Mr. Chouinard

Keith Chouinard

Director of Sales & Marketing, Hotel Viking

As Director of Sales & Marketing for Hotel Viking in Newport, Rhode Island, Keith Chouinard is responsible for the hotel's sales and marketing efforts including promotions, strategic partnerships, and new business development. Mr. Chouinard joined Hotel Viking in December 2015, one month prior to the historic hotel's renovations and six months before the hotel celebrates its 90th anniversary. Since joining the team, Mr. Chouinard has developed strategic partnerships with local sporting events including the Newport International Polo Series; retail outlets such as Marc Allen Clothiers; and welcomed more than 20 online, print and broadcast media guests to the landmark hotel. Mr. Chouinard's career began in high school when he worked as a banquet server at Danversport Yacht Club in Danvers, MA. While attending University of Massachusetts at Amherst, he quickly moved up to banquet manager. After earning his degree in restaurant and travel administration, he joined Hyatt Regency in Lake Tahoe. Mr. Chouinard then served as director of sales with the Vail Cascade Resort & Spa, Boulders Resort & Golden Door Spa, and then headed back East to take the role as Director of Business Development for Ocean Edge Resort & Golf Club in Cape Cod, MA. Prior to joining Hotel Viking, Mr. Chouinard was affiliated with the Hyatt Regency Newport where he significantly increased groups business resulting in a nomination for Director of Sales of the Year for Hyatt Hotels & Resorts nationwide. Mr. Chouinard earned the 2015 Director of Sales of the Year Award from Davidson Hotels & Resorts, the company that owns the Hyatt property in Newport. Mr. Chouinard, who serves on the Board of Discover Newport, brings more than 15 years of experience in hospitality sales to the Hotel Viking team. Please visit http://www.hotelviking.com for more information.

Mr. Chouinard can be contacted at 401-847-3300 or kchouinard@hotelviking.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.