Editorial Board   Guest Author

Mr. Chouinard

Keith Chouinard

Director of Sales & Marketing, Hotel Viking

As Director of Sales & Marketing for Hotel Viking in Newport, Rhode Island, Keith Chouinard is responsible for the hotel's sales and marketing efforts including promotions, strategic partnerships, and new business development. Mr. Chouinard joined Hotel Viking in December 2015, one month prior to the historic hotel's renovations and six months before the hotel celebrates its 90th anniversary. Since joining the team, Mr. Chouinard has developed strategic partnerships with local sporting events including the Newport International Polo Series; retail outlets such as Marc Allen Clothiers; and welcomed more than 20 online, print and broadcast media guests to the landmark hotel. Mr. Chouinard's career began in high school when he worked as a banquet server at Danversport Yacht Club in Danvers, MA. While attending University of Massachusetts at Amherst, he quickly moved up to banquet manager. After earning his degree in restaurant and travel administration, he joined Hyatt Regency in Lake Tahoe. Mr. Chouinard then served as director of sales with the Vail Cascade Resort & Spa, Boulders Resort & Golden Door Spa, and then headed back East to take the role as Director of Business Development for Ocean Edge Resort & Golf Club in Cape Cod, MA. Prior to joining Hotel Viking, Mr. Chouinard was affiliated with the Hyatt Regency Newport where he significantly increased groups business resulting in a nomination for Director of Sales of the Year for Hyatt Hotels & Resorts nationwide. Mr. Chouinard earned the 2015 Director of Sales of the Year Award from Davidson Hotels & Resorts, the company that owns the Hyatt property in Newport. Mr. Chouinard, who serves on the Board of Discover Newport, brings more than 15 years of experience in hospitality sales to the Hotel Viking team.

Please visit http://www.hotelviking.com for more information.

Mr. Chouinard can be contacted at 401-847-3300 or kchouinard@hotelviking.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.


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