Editorial Board   

Mr. Acton

Scott Acton

CEO & Founder, Forte Specialty Contractors

Building on three generations of creative execution behind some of the globe's most iconic experiential spaces, Scott Acton is no stranger to the unusual in the world of construction. As the CEO and founder of Forte Specialty Contractors in Las Vegas, a construction firm specializing in the hospitality, restaurant, retail, nightlife and entertainment industries, he is known for tackling some of the most difficult and attention-grabbing construction challenges in the industry.

Mr. Acton's entrance into this arena began with a long family history of Disney projects, which, as an entity, is known for creative, unusual experiences requiring innovative construction techniques. Part of developing this skill set for Mr. Acton included attending “Disney University” where he learned the business and leadership skills necessary to build a successful career. Mr. Acton began working for his father at the age of 16, but soon realized his entrepreneurial drive was too strong to just keep working for the family business.

A third-generation craftsman, Mr. Acton worked a variety of odd jobs then followed in the footsteps of his grandfather and father, becoming a notable entrepreneur in his own right. His early work comprises several landmarks across North America, including portions of Knott's Berry Farm, Universal Studios and Disney, showcasing Mr. Acton's affinity to thematic design and construction.

In 2002, Mr. Acton started his own company, Trevi Manufacturing, naming it after the most famous fountain in the world - the Trevi Fountain in Rome, Italy. He wanted to combine manufacturing with construction, a marriage not seen within the market. He grew Trevi from a startup to a $12 million company in only two years, resulting in national accolades including being named the U.S. Small Business Administration's “Small Business Person of the Year” for Nevada. His first project in Sin City was Treasure Island's pirate ships, which provide the hotel its iconic presence on the Las Vegas Strip.

Please visit http://fortedesignbuild.com/ for more information.

Mr. Acton can be contacted at 702-697-2000 or scott@fortedesignbuild.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.