Editorial Board   Guest Author

Mr. Morvant, Jr.

Irby Morvant, Jr.

General Manager, Hyatt Regency San Francisco Airport

Irby Morvant Jr. is the general manager at Hyatt Regency San Francisco Airport. A seasoned professional with nearly 30 years' experience in the hospitality industry, Mr. Morvant's knowledge and passion for hospitality is invaluable as he leads the hotel through a complete, top-to-bottom renovation planned for completion in summer 2016. Mr. Morvant boasts a 27-year tenure with Hyatt, serving in various sales and leadership roles at properties from coast-to-coast, including multiple Hyatts in Chicago, historic Hyatt Regency Cleveland at the Arcade, Hyatt Regency Boston and Hyatt Regency New Orleans. In 2007, Mr. Morvant was appointed regional vice president of sales based in Chicago, then moved into the role of general manager at Hyatt Regency Mission Bay Spa and Marina in San Diego prior to joining the team at Hyatt Regency San Francisco Airport. Mr. Morvant's passion for ensuring the quality of every touchpoint in the hotel inspires his entire team to contribute their talents to create a tranquil and holistic experience for every guest. He has a special enthusiasm for creating the type of restorative experience that surpasses guest's expectations of an airport hotel. A community man at heart, Mr. Morvant also serves on the boards of the Burlingame Chamber of Commerce and the San Mateo/Silicon Valley County Convention and Visitors Bureau. He graduated from University of New Orleans before being accepted into Hyatt's Corporate Management Training program. In his free time, Mr. Morvant enjoys exploring the South Bay peninsula with his wife and three children, trying various types of cuisine and doing adventurous outdoor activities.

Please visit http://www.hyatt.com for more information.

Mr. Morvant, Jr. can be contacted at 650-347-1234 or irby.morvant@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.