Editorial Board   Guest Author

Mr. Pohl

Ron Pohl

Vice President Brand Management, Best Western Hotels and Resorts

Ron Pohl is senior vice president of brand management for Best Western® Hotels and Resorts and serves on the company's executive committee. Mr. Pohl oversees North American and Asia Operations and Development. In addition, he directs other key departments, including: Customer Care, Owner Relations, Revenue Management, Education and Training, Design and Supply, Member Services, and International Quality Assurance. Mr. Pohl joined Best Western in 2007 as vice president of operations. In that role, the 30-year hospitality industry veteran significantly improved revenue management systems, implemented new and innovative education and training resources, restructured departments to improve efficiency and enhance hotel support, and launched the industry-leading Best Western I Care® program. These positive changes have significantly contributed to record-high brand performance in the areas of RevPAR index and customer and owner satisfaction. Prior to joining Best Western, Mr. Pohl spent more than 20 years with Boykin Management Company, a respected hotel management firm based in Cleveland, Ohio. During his tenure with Boykin, Mr. Pohl spent 10 years as a full-service hotel general manager and earned awards for sales leadership, website development and outstanding customer service. He served in a number of senior-level positions in the areas of marketing, sales and revenue management, working his way up to regional vice president, and ultimately senior vice president of operations. Mr. Pohl's diverse hotel background comes from working with an array of hotel brands, including Choice, Hilton, Marriott and Radisson, and independent resorts and condo hotels. He currently serves on the board of directors of the American Hotel and Lodging Association and previously served on the board of directors for the Convention & Visitors Bureau of Greater Cleveland, as well as advisory committees for Marriott and Doubletree hotels.

Please visit http://www.bestwestern.com for more information.

Mr. Pohl can be contacted at 602-957-4200 or ron.pohl@bestwestern.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.