Editorial Board   Guest Author

Mr. Pohl

Ron Pohl

Vice President Brand Management, Best Western Hotels and Resorts

Ron Pohl is senior vice president of brand management for Best Western® Hotels and Resorts and serves on the company's executive committee. Mr. Pohl oversees North American and Asia Operations and Development. In addition, he directs other key departments, including: Customer Care, Owner Relations, Revenue Management, Education and Training, Design and Supply, Member Services, and International Quality Assurance. Mr. Pohl joined Best Western in 2007 as vice president of operations. In that role, the 30-year hospitality industry veteran significantly improved revenue management systems, implemented new and innovative education and training resources, restructured departments to improve efficiency and enhance hotel support, and launched the industry-leading Best Western I Care® program. These positive changes have significantly contributed to record-high brand performance in the areas of RevPAR index and customer and owner satisfaction. Prior to joining Best Western, Mr. Pohl spent more than 20 years with Boykin Management Company, a respected hotel management firm based in Cleveland, Ohio. During his tenure with Boykin, Mr. Pohl spent 10 years as a full-service hotel general manager and earned awards for sales leadership, website development and outstanding customer service. He served in a number of senior-level positions in the areas of marketing, sales and revenue management, working his way up to regional vice president, and ultimately senior vice president of operations. Mr. Pohl's diverse hotel background comes from working with an array of hotel brands, including Choice, Hilton, Marriott and Radisson, and independent resorts and condo hotels. He currently serves on the board of directors of the American Hotel and Lodging Association and previously served on the board of directors for the Convention & Visitors Bureau of Greater Cleveland, as well as advisory committees for Marriott and Doubletree hotels.

Please visit http://www.bestwestern.com for more information.

Mr. Pohl can be contacted at 602-957-4200 or ron.pohl@bestwestern.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.