Editorial Board   Guest Author

Mr. Patel

Sheenal Patel

Co-Founder and Chief Executive Officer, NVN Hotels

Sheenal Patel is a co-founder and Chief Executive Officer of NVN Hotels, named one of the nation's top hotel companies Hotel Management Magazine in 2015. In this role, Mr. Patel leads general corporate strategy and all efforts related to property management. He is also Principal of NVN Hotels' investment affiliate, Arbor Lodging Partners. Mr. Patel co-founded NVN Hotels in 2006 with high school classmate Mr. Bonthala.

Today NVN Hotels has grown to a leading hotel management company approved for management by Marriott, Hilton, Starwood and IHG, with a national portfolio of hotels and more than 500 associates around the country. The NVN Hotels team has a long history of providing strong leadership for hotel operations and a reputation for presenting innovative solutions for the many challenges faced by hotels. Prior to co-founding NVN Hotels, Mr. Patel was a vice president with Related Capital Company, a New York-based investment firm, where he was responsible for the origination of approximately $800 million of tax-exempt bond transactions for LIHTC multifamily projects located throughout the United States.

Mr. Patel started his career in the Leveraged Finance Group within the Investment Banking division of CIBC World Markets. Mr. Patel earned his bachelor of arts in economics from the University of Michigan and at the London School of Economics completed a year-long general course program in mathematics. He is a member of the IHG Owners Association Industry Advocacy Committee, a member of the President's Circle of the Chicago Council on Global Affairs, and is active in alumni affairs for Phillips Exeter Academy.

Please visit http://www.nvnhotels.com for more information.

Mr. Patel can be contacted at +1 312-755-1110 or info@nvnhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.