Editorial Board   Guest Author

Mr. Burgelin

Mike Burgelin

Owner and President, Employer Leasing Quotes

Mike Burgelin is the owner and President of Employee Leasing Quotes, a Nationwide PEO brokerage firm he started in 2001. Mr. Burgelin and his team help business owners reduce employment-related costs and maximize the employee relationship through PEO, ASO and HR outsourcing services. His in-depth, industry knowledge of the individual PEOs value proposition, creates a tremendous advantage for his clients. Mr. Burgelin is a recognized leader in the PEO industry and most recently a featured speaker at the annual PACE conference for the PEO industry. Mr. Burgelin is a fully licensed insurance agent, whose skills and education have helped in saving his nationwide clients over $100 million dollars in insurance premiums during his tenure. Utilizing over 20 years of experience in sales, marketing, management and communication, Mr. Burgelin is highly dedicated to helping his clients understand their objectives and improve the performance of their businesses. Please visit http://www.EmployeeLeasingQuotes.com for more information.

Mr. Burgelin can be contacted at 888-582-8388 or Mike@EmployeeLeasingQuotes.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.