Editorial Board   Guest Author

Mr. Hess

John Hess

Director of Sales & Marketing, Omni Bedford Springs Resort

John Hess is a talented sales professional with extensive experience in leading a multitude of resorts along the east coast of the United States. Mr. Hess joins Omni Bedford Springs Resort as director of sales and marketing. I

n this role, he is tasked with overseeing the resort sales team and developing innovative strategies to increase revenues and drive business, with a focus on group clientele.

Mr. Hess arrived from nearby Seven Springs Mountain Resort, where he was the director of sales for the past five years. In years prior, he held key sales management positions at properties in the mid-Atlantic, including director of sales at Snowshoe Mountain Ski Resort in Snowshoe, W.Va.; general manager / director of sales at Mariners Landing Resort and Conference Center in Huddleston, Va.; and director of sales at Wintergreen Resort in the Blue Ridge Mountains of Virginia.

Mr. Hess made his debut in hospitality sales in 2002 as the corporate sales manager of Omni Richmond Hotel in Richmond, Va. He earned a Bachelor of Arts in mass communications from St. Andrews Presbyterian College in Laurinburg, N.C., He also holds a master's degree in business administration from the University of Richmond.

Mr. Hess is committed to staying active and involved in industry and community affairs. Mr. Hess has previously served as mayor of the Rockwood Borough in Pennsylvania from 2013 to 2015, as well as a member of the Pennsylvania Association of Travel and Tourism Board from 2014 to 2015.

Please visit http://www.omnihotels.com for more information.

Mr. Hess can be contacted at 814-623-8100 or jhess@omnihotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.