Editorial Board   Guest Author

Mr. Schanfarber

EJ Schanfarber

President & Chief Executive Officer, Alliance Hospitality

As President and Chief Executive Officer of Alliance Hospitality, EJ Schanfarber is directly responsible for day-to-day supervision of Alliance Hospitality's third-party hotel management assignments. Additionally, Mr. Schanfarber directs Alliance Hospitality's executive staff, including in the areas of financing, revenue management, human resources and corporate sales. Mr. Schanfarber works closely with Alliance Hospitality Chairman Rolf Tweeten in the areas of strategic growth planning, brand relationships, acquisitions and investor relations. Working with Tweeten, Mr. Schanfarber has helped forge Alliance Hospitality's operating philosophy of managing hospitality assets “from the perspective of ownership,” aligning with their strategic goals and objectives. With more than thirty years of experience in the hospitality industry, Mr. Schanfarber is known for his management and people skills, as well as his keen understanding of market segments, operations in resort-driven locales and consumer trends. Mr. Schanfarber has excellent experience working with all classes of lodging property types, including select service, full service, and destination resorts with a focus on luxury and lifestyle assets. In these assignments, Mr. Schanfarber has worked with all major hotel brands, including Marriott, Hilton, IHG, Starwood, Choice, Wyndham, and Carlson Hotels & Resorts. Mr. Schanfarber's development experience includes award winning ground-up projects in the Caribbean. Mr. Schanfarber is also respected as an industry leader in the areas of sustainable development and eco-friendly operating initiatives. A native of Cleveland, Ohio, Mr. Schanfarber began his career in the hotel industry with Hyatt Hotels & Resorts in 1981. He has also served as Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean and has held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort.

Please visit http://www.alliancehospitality.com for more information.

Mr. Schanfarber can be contacted at 919-791-1801 or ejschanfarber@alliancehospitality.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.