Editorial Board   Guest Author

Mr. Schanfarber

EJ Schanfarber

President & Chief Executive Officer, Alliance Hospitality

As President and Chief Executive Officer of Alliance Hospitality, EJ Schanfarber is directly responsible for day-to-day supervision of Alliance Hospitality's third-party hotel management assignments. Additionally, Mr. Schanfarber directs Alliance Hospitality's executive staff, including in the areas of financing, revenue management, human resources and corporate sales. Mr. Schanfarber works closely with Alliance Hospitality Chairman Rolf Tweeten in the areas of strategic growth planning, brand relationships, acquisitions and investor relations. Working with Tweeten, Mr. Schanfarber has helped forge Alliance Hospitality's operating philosophy of managing hospitality assets “from the perspective of ownership,” aligning with their strategic goals and objectives. With more than thirty years of experience in the hospitality industry, Mr. Schanfarber is known for his management and people skills, as well as his keen understanding of market segments, operations in resort-driven locales and consumer trends. Mr. Schanfarber has excellent experience working with all classes of lodging property types, including select service, full service, and destination resorts with a focus on luxury and lifestyle assets. In these assignments, Mr. Schanfarber has worked with all major hotel brands, including Marriott, Hilton, IHG, Starwood, Choice, Wyndham, and Carlson Hotels & Resorts. Mr. Schanfarber's development experience includes award winning ground-up projects in the Caribbean. Mr. Schanfarber is also respected as an industry leader in the areas of sustainable development and eco-friendly operating initiatives. A native of Cleveland, Ohio, Mr. Schanfarber began his career in the hotel industry with Hyatt Hotels & Resorts in 1981. He has also served as Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean and has held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort.

Please visit http://www.alliancehospitality.com for more information.

Mr. Schanfarber can be contacted at 919-791-1801 or ejschanfarber@alliancehospitality.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.