Editorial Board   Guest Author

Mr. Schanfarber

EJ Schanfarber

President & Chief Executive Officer, Alliance Hospitality

As President and Chief Executive Officer of Alliance Hospitality, EJ Schanfarber is directly responsible for day-to-day supervision of Alliance Hospitality's third-party hotel management assignments. Additionally, Mr. Schanfarber directs Alliance Hospitality's executive staff, including in the areas of financing, revenue management, human resources and corporate sales. Mr. Schanfarber works closely with Alliance Hospitality Chairman Rolf Tweeten in the areas of strategic growth planning, brand relationships, acquisitions and investor relations. Working with Tweeten, Mr. Schanfarber has helped forge Alliance Hospitality's operating philosophy of managing hospitality assets “from the perspective of ownership,” aligning with their strategic goals and objectives. With more than thirty years of experience in the hospitality industry, Mr. Schanfarber is known for his management and people skills, as well as his keen understanding of market segments, operations in resort-driven locales and consumer trends. Mr. Schanfarber has excellent experience working with all classes of lodging property types, including select service, full service, and destination resorts with a focus on luxury and lifestyle assets. In these assignments, Mr. Schanfarber has worked with all major hotel brands, including Marriott, Hilton, IHG, Starwood, Choice, Wyndham, and Carlson Hotels & Resorts. Mr. Schanfarber's development experience includes award winning ground-up projects in the Caribbean. Mr. Schanfarber is also respected as an industry leader in the areas of sustainable development and eco-friendly operating initiatives. A native of Cleveland, Ohio, Mr. Schanfarber began his career in the hotel industry with Hyatt Hotels & Resorts in 1981. He has also served as Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean and has held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort. Please visit http://www.alliancehospitality.com for more information.

Mr. Schanfarber can be contacted at 919-791-1801 or ejschanfarber@alliancehospitality.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.