Editorial Board   Guest Author

Mr. Ezra

Aron Ezra

CEO, OfferCraft

Aron Ezra is the successful founder of two tech companies, and has a track record of pushing clients and even entire industries toward new technologies. He is an active member of the Las Vegas and San Francisco innovation ecosystems, a Princeton-educated mentor to other entrepreneurs, a board member of many startups, and a prodigious generator of ideas. Aron has been named one of the Most Intriguing People in Las Vegas and one of the Top 10 Rising Business Leaders in the city. Aron's first company, MacroView Labs (where he was the founder and CEO), was one of the first mobile app development companies in the world. MacroView's apps were eventually used by millions of patrons at hundreds of businesses around the world. Aron and his team pioneered many techniques that are now industry standard, such as geofencing, contextual push notifications and in-app social games. MacroView was acquired in 2011 for eight figures by Bally Technologies, now Scientific Games. Aron's next venture, OfferCraft, was inspired by a question: "What if we made the unpleasant parts of an organization more fun?" He wondered: What if we made it fun to stand in a checkout line? Or get a physical? Or open a marketing email? Or go to work? Would employees perform better? Would customers spend more? So he hired a mix of top behavioral economists, psychologists, engineers and game developers. Then the team built software that could infuse playful game elements into marketing, HR, operations, finance — basically every department. The results were remarkable. This seemingly simple KPI — enjoyability — has an immense impact on revenues, customer churn, employee turnover, and much more. Today Mr. Ezra is CEO of OfferCraft, and the company has clients in the US, Canada, South Africa and Australia.

Please visit htttp://www.OfferCraft.com for more information.

Mr. Ezra can be contacted at 310-403-3082 or aezra@offercraft.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.