Editorial Board   Guest Author

Mr. Ezra

Aron Ezra

CEO, OfferCraft

Aron Ezra is the successful founder of two tech companies, and has a track record of pushing clients and even entire industries toward new technologies. He is an active member of the Las Vegas and San Francisco innovation ecosystems, a Princeton-educated mentor to other entrepreneurs, a board member of many startups, and a prodigious generator of ideas. Aron has been named one of the Most Intriguing People in Las Vegas and one of the Top 10 Rising Business Leaders in the city. Aron's first company, MacroView Labs (where he was the founder and CEO), was one of the first mobile app development companies in the world. MacroView's apps were eventually used by millions of patrons at hundreds of businesses around the world. Aron and his team pioneered many techniques that are now industry standard, such as geofencing, contextual push notifications and in-app social games. MacroView was acquired in 2011 for eight figures by Bally Technologies, now Scientific Games. Aron's next venture, OfferCraft, was inspired by a question: "What if we made the unpleasant parts of an organization more fun?" He wondered: What if we made it fun to stand in a checkout line? Or get a physical? Or open a marketing email? Or go to work? Would employees perform better? Would customers spend more? So he hired a mix of top behavioral economists, psychologists, engineers and game developers. Then the team built software that could infuse playful game elements into marketing, HR, operations, finance — basically every department. The results were remarkable. This seemingly simple KPI — enjoyability — has an immense impact on revenues, customer churn, employee turnover, and much more. Today Mr. Ezra is CEO of OfferCraft, and the company has clients in the US, Canada, South Africa and Australia. Please visit htttp://www.OfferCraft.com for more information.

Mr. Ezra can be contacted at 310-403-3082 or aezra@offercraft.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.