Editorial Board   Guest Author

Mr. Weinstein

Dave Weinstein

Vice President, Kube Systems, Inc.

David Weinstein has a broad range of experience in electronics and automotive fields spanning twenty years in various sales, marketing and customer service related roles. He understands many of the challenges faced by hotel brands within their brand, operations, and IT focused teams.

Mr. Weinstein is currently Vice President at Kube Systems Inc., a new brand of innovative charging and audio solutions for the hospitality industry. He leads sales, business development and the direction of the product roadmap.

Prior to his current role Mr. Weinstein held the position of Director, Harman Hospitality a division he started for Harman International, the largest audio and Infotainment Company in the world. As a result of creating this new business division he earned notoriety within the hospitality vertical as highly passionate and knowledgeable about quality audio & charging systems for the hospitality industry.

While a National Account Manager at Bang & Olufsen's hospitality division Mr. Weinstein had the great fortune to work for a graduate of Cornell's Hospitality Management program. It was through the mentorship and guidance of this individual that Mr. Weinstein learned about the hotel industry and its many stakeholders.

Rounding out Mr. Weinstein's professional experience were regional management roles at Lexus, A Division of Toyota Motor Sales USA, Inc. and Bose Corporation. Mr. Weinstein graduated with a Bachelor's Degree in Political Science and is a member of the Consumer Electronics Association.

Please visit http://www.kubesystems.com for more information.

Mr. Weinstein can be contacted at 516-996-0005 or davew@kubesystems.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.