Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alex Shashou is the Co-Founder and President of ALICE. Since founding ALICE in September 2013, the startup has become one of the fastest growing companies in the hospitality technology space. Mr. Shashou has taken the company through four rounds of funding, raising a total of $39M. The ALICE team is now over 140 employees and the company has a global customer base of 2000+ in the hospitality and residential sectors.

As President, Mr. Shashou runs the company's brand, culture, and management teams. In 2019, ALICE was awarded Best Place to Work, Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and a Top Staff Task Management & Collaboration Platform in the HotelTechAwards. ALICE is also the Brand Official Staff Operations Technology for the Forbes Travel Guide.

Born and raised in London, Mr. Shashou grew up in the hospitality industry, as his family operated 90 hotels across three hotel chains in the UK, including the Malmaison and Hotel Du Vin hotel brands. He is a sought-after hospitality thought leader, speaking on technology and hospitality innovation at conferences around the world. 

In 2016, Mr. Shashou was awarded the HFTP President's Award. The award is selected by the current HFTP Global President and recognizes a person who has made a significant contribution to the hospitality industry and the association throughout the course of a year. In 2018, he was also awarded the Hotel Experience Next Generation Leader Award.

Mr. Shashou received his bachelor's degree from the University of Pennsylvania, Wharton School of Business with a dual concentration in Finance and Operations and Information Management. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to found ALICE.

Please visit http://www.aliceplatform.com for more information.

Mr. Shashou can be contacted at +1 212-579-2861 or alexander.shashou@alice-app.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.