Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alexander Shashou is the co-founder and President of ALICE, the hospitality industry's first end-to-end operations platform, uniting back of house service optimization with front of house guest experience management and messaging. ALICE's technology suite brings together the hotel front desk, concierge, housekeeping, and maintenance teams, and connects hotel guests to their hotel with a mobile app and SMS. With his ALICE co-founders, Justin Effron and Dmitry Koltunov, Mr. Shashou has taken the company through three rounds of funding, raising $13M, and built a global client base in the hospitality and luxury residential sectors. Mr. Shashou received his Bachelor's Degree from the University of Pennsylvania, Wharton Business School with a dual concentration in Finance and Operations and Information Management. After graduation, he took a position with Goldman Sachs in the Equity Sales division in New York, leaving in Sept 2013 to pursue ALICE full-time. Born in London, Mr. Shashou grew up in the hospitality industry, with his family operating 90 hotels in the UK across three hotel chains. Mr. Shashou is the recipient of the 2016 Hospitality Financial and Technology Professionals (HFTP) President's Award, which recognizes a person who has made a significant contribution to the success of the association throughout the course of the year. He was also selected as one of 2016's “Up and Comers” by Hotel Business. With his experience working in hotels and building the ALICE brand, Mr. Shashou has fast become one of the leading speakers on the intersection of hospitality and technology at hospitality industry conferences and events around the world.

Please visit http://info.aliceapp.com for more information.

Mr. Shashou can be contacted at 212-579-2861 or alexander.shashou@alice-app.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.