Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alex Shashou is the Co-Founder and President of ALICE. Since founding ALICE in September 2013, the startup has become one of the fastest growing companies in the hospitality technology space. Mr. Shashou has taken the company through four rounds of funding, raising a total of $39M. The ALICE team is now over 140 employees and the company has a global customer base of 2000+ in the hospitality and residential sectors.

As President, Mr. Shashou runs the company's brand, culture, and management teams. In 2019, ALICE was awarded Best Place to Work, Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and a Top Staff Task Management & Collaboration Platform in the HotelTechAwards. ALICE is also the Brand Official Staff Operations Technology for the Forbes Travel Guide.

Born and raised in London, Mr. Shashou grew up in the hospitality industry, as his family operated 90 hotels across three hotel chains in the UK, including the Malmaison and Hotel Du Vin hotel brands. He is a sought-after hospitality thought leader, speaking on technology and hospitality innovation at conferences around the world. 

In 2016, Mr. Shashou was awarded the HFTP President's Award. The award is selected by the current HFTP Global President and recognizes a person who has made a significant contribution to the hospitality industry and the association throughout the course of a year. In 2018, he was also awarded the Hotel Experience Next Generation Leader Award.

Mr. Shashou received his bachelor's degree from the University of Pennsylvania, Wharton School of Business with a dual concentration in Finance and Operations and Information Management. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to found ALICE.

Please visit http://www.aliceplatform.com for more information.

Mr. Shashou can be contacted at +1 212-579-2861 or alexander.shashou@alice-app.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.