Editorial Board   Guest Author

Mr. Schvimmer

Matt Schvimmer

Chief Marketing Officer, Zingle, Inc.

Matt Schvimmer is chief marketing officer for Zingle. He is responsible for marketing initiatives, product management and business development. Mr. Schvimmer and his team help find new ways to improve the Zingle platform and work to increase awareness among the several industries the company serves. Mr. Shvimmer has more than 23 years of industry experience in designing, building, marketing and selling solutions for global organizations. Prior to joining Zingle, he held several executive roles at ServiceNow, most recently as vice president and general manager for the ServiceNow Store. In that role, he was responsible for the product development and commercial success of the ServiceNow Store and its related partner-built applications that run atop the ServiceNow platform. Mr. Shvimmer served as the general manager for the ServiceNow Express Business Unit, and led both the product management and product strategy organizations. Prior to that, Mr. Schvimmer also worked for HP Software, where he was responsible for product management and marketing of the IT Management business. He has led product management and marketing teams in IT Management and Customer Relationship Management (CRM) markets. Mr. Shvimmer holds an MBA from the Wharton School of Business at University of Pennsylvania and a Bachelor of Science degree in finance from the University of Florida. Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through text messaging - people's preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle.

Please visit https://www.zingle.me/ for more information.

Mr. Schvimmer can be contacted at 877-946-4536 or marketing@zingleme.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.