Editorial Board   Guest Author

Mr. Schvimmer

Matt Schvimmer

Chief Marketing Officer, Zingle, Inc.

Matt Schvimmer is chief marketing officer for Zingle. He is responsible for marketing initiatives, product management and business development. Mr. Schvimmer and his team help find new ways to improve the Zingle platform and work to increase awareness among the several industries the company serves. Mr. Shvimmer has more than 23 years of industry experience in designing, building, marketing and selling solutions for global organizations. Prior to joining Zingle, he held several executive roles at ServiceNow, most recently as vice president and general manager for the ServiceNow Store. In that role, he was responsible for the product development and commercial success of the ServiceNow Store and its related partner-built applications that run atop the ServiceNow platform. Mr. Shvimmer served as the general manager for the ServiceNow Express Business Unit, and led both the product management and product strategy organizations. Prior to that, Mr. Schvimmer also worked for HP Software, where he was responsible for product management and marketing of the IT Management business. He has led product management and marketing teams in IT Management and Customer Relationship Management (CRM) markets. Mr. Shvimmer holds an MBA from the Wharton School of Business at University of Pennsylvania and a Bachelor of Science degree in finance from the University of Florida. Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through text messaging - people's preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle.

Please visit https://www.zingle.me/ for more information.

Mr. Schvimmer can be contacted at 877-946-4536 or marketing@zingleme.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.