Editorial Board   Guest Author

Mr. Schvimmer

Matt Schvimmer

Chief Marketing Officer, Zingle, Inc.

Matt Schvimmer is chief marketing officer for Zingle. He is responsible for marketing initiatives, product management and business development. Mr. Schvimmer and his team help find new ways to improve the Zingle platform and work to increase awareness among the several industries the company serves. Mr. Shvimmer has more than 23 years of industry experience in designing, building, marketing and selling solutions for global organizations. Prior to joining Zingle, he held several executive roles at ServiceNow, most recently as vice president and general manager for the ServiceNow Store. In that role, he was responsible for the product development and commercial success of the ServiceNow Store and its related partner-built applications that run atop the ServiceNow platform. Mr. Shvimmer served as the general manager for the ServiceNow Express Business Unit, and led both the product management and product strategy organizations. Prior to that, Mr. Schvimmer also worked for HP Software, where he was responsible for product management and marketing of the IT Management business. He has led product management and marketing teams in IT Management and Customer Relationship Management (CRM) markets. Mr. Shvimmer holds an MBA from the Wharton School of Business at University of Pennsylvania and a Bachelor of Science degree in finance from the University of Florida. Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through text messaging - people's preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle.

Please visit https://www.zingle.me/ for more information.

Mr. Schvimmer can be contacted at 877-946-4536 or marketing@zingleme.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.