Editorial Board   Guest Author

Mr. Vance

Robert Vance

Managing Director, Well & Being Spa, Fairmont Scottsdale Princess

Robert Vance is the managing director of the Well & Being Spa at the Fairmont Scottsdale Princess (a spa concept at luxury resorts featuring immersive, fully-customized wellness experiences) where he is responsible for brand and program development and integration. Mr. Vance also has responsibility for financial management, and talent acquisition and development of the 44,000 square-foot facility which features 30 treatment rooms and a diverse menu of fitness, nutrition, wellness, spa and holistic experiences. Prior to joining the Well & Being Spa in January 2016, Mr. Vance was the spa director at Mii amo, an all-inclusive destination spa at the Enchantment Resort in Sedona, Arizona. Before Mii amo, Mr. Vance was the regional vice president of mid-Atlantic operations for Elizabeth Arden Red Door Spas, the spa and fitness Director for the Sanctuary on Camelback Mountain, opened the Golden Door Spa at the Naples Grande as the spa & fitness director, and started his resort-spa career at the Golden Door Spa at the Boulders, working his way from spa concierge to spa operations manager in three years. In addition to his career in spa leadership and operations, Mr. Vance is heavily involved in the spa industry community, serving on the board of directors for the International Spa Association and chair for multiple committees, serving as an active member of the Arizona Spa Association, the Washington Spa Alliance and the Advisory Board for Florida Gulf Coast University's School of Resort and Hospitality Management. Mr. Vance holds a Bachelors of Arts degree from Pepperdine University.

Please visit http://www.fairmont.com for more information.

Mr. Vance can be contacted at 480-585-2676 or robert.vance@fairmont.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.