Editorial Board   Guest Author

Mr. Lowe

Bob Lowe

Vice President of POS Intergrations, Heartland Payment Systems

Bob Lowe has been in the software space for more than 30 years. Initially working in software development, he wrote solutions for many customer types before specializing in hotel software. He was involved in CRS, property management, point of sale and spa, golf and event management systems that were sold globally. He oversaw the integration of hotel and restaurant systems to credit card gateways, switches and processors in many parts of the world, including the U.S., UK, Europe, India, China and South Africa. He became closely involved in credit card security when Visa released its CISP guidelines in 2000 and implemented strategies to address the card security standards beginning with CISP and carrying on through PABP, PCI DSS and PA-DSS. For the past eight years he has held senior business development and integration management roles in the payment card acquiring area - holding senior roles in both gateway and processors that connect to all industry types including hotel software companies. He has been an industry representative on the board of the Open Travel Alliance and has been involved in HTNG workgroups. He speaks frequently at events and industry forums. MR. Lowe is vice president of POS integration with Heartland Payment Systems, now part of Global Payments, and resides in Northern California. He is currently working to simplify the way systems integrate while also improving card security. He plans to attend the Electronic Transaction Association event in Las Vegas, the National Restaurant Association event in Chicago and HITEC in Toronto over the next few months.

Please visit https://www.heartlandpaymentsystems.com for more information.

Mr. Lowe can be contacted at 530-274-2329 or Robert.Lowe@e-hps.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.