Editorial Board   

Ms. Willmott

Kristie Willmott

Group Director of E-Business & Customer Development, Jumeirah

Kristie Willmott is the Group Director of E-Business and Customer Development for the Dubai based international luxury hotel group, Jumeirah. In her role, Kristie has responsibility for online strategy that will grow sales revenue and deepen consumer relationships across the group's fourteen websites. Prior to joining Jumeirah, Kristie held positions with Le Meridien Hotels, Utell and Virgin Atlantic Airways, where she developed web affiliate programs, 3rd party onward distribution, corporate loyalty programs and travel industry sales. Kristie holds a First Class Batchelor of Arts Honors degree in Leisure and Tourism Management from the University of North London and is currently an Executive Officer on the HEDNA Board of Directors. Born in Holland and raised in the UK, Kristie now resides in Dubai, United Arab Emirates.

Ms. Willmott can be contacted at 97143300111 or kristie.willmott@jumeirah.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.