Editorial Board   Guest Author

Ms. Blaney

Wendy Blaney

Chief Sales Officer, Atlantis Paradise Island Resort

Wendy Blaney has more than 25 years of experience in the sales and hospitality industry and holds the position of Chief Sales Officer for Atlantis, Paradise Island resort in The Bahamas. Most recently, she served as Director, In Market East & Atlantic City for Caesars Entertainment where she managed a team of 25 regional and national sales managers. Her responsibilities included building and managing Caesars Entertainment's eastern division in-market sales efforts in Las Vegas and Atlantic City while setting goals, forecasting revenue, developing sales strategies, negotiating and closing business to achieve the company's financial goals. Prior to this position, she worked for Wyndham Worldwide for several years in their Enterprise Travel Services and Strategic Development Sourcing. At Atlantis, Ms. Blaney is responsible for developing, overseeing, and setting strategic direction and revenue generation for the resort's group, wedding, special events and leisure sales teams in addition to direct oversight of the revenue management, distribution and Atlantis Paradise Vacation (APV) call center teams. Her primary responsibility is to generate and maximize revenue for Atlantis through successful sales programs, analytics and yield management while setting goals to achieve revenue targets. In addition, Ms. Blaney is responsible for employee development, workforce planning, recruiting and retaining top talent in the sales, revenue management and call center environments. She works alongside the executive leadership team in managing the sales aspects of the resort in order to continue propelling Atlantis' status as the top travel destination where fun, education, culture and purpose all come together.

Please visit http://www.atlantisparadise.com for more information.

Ms. Blaney can be contacted at 754-399-5570 or wendy.blaney@atlantisparadise.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.