Editorial Board   Guest Author

Ms. Blaney

Wendy Blaney

Chief Sales Officer, Atlantis Paradise Island Resort

Wendy Blaney has more than 25 years of experience in the sales and hospitality industry and holds the position of Chief Sales Officer for Atlantis, Paradise Island resort in The Bahamas. Most recently, she served as Director, In Market East & Atlantic City for Caesars Entertainment where she managed a team of 25 regional and national sales managers. Her responsibilities included building and managing Caesars Entertainment's eastern division in-market sales efforts in Las Vegas and Atlantic City while setting goals, forecasting revenue, developing sales strategies, negotiating and closing business to achieve the company's financial goals. Prior to this position, she worked for Wyndham Worldwide for several years in their Enterprise Travel Services and Strategic Development Sourcing. At Atlantis, Ms. Blaney is responsible for developing, overseeing, and setting strategic direction and revenue generation for the resort's group, wedding, special events and leisure sales teams in addition to direct oversight of the revenue management, distribution and Atlantis Paradise Vacation (APV) call center teams. Her primary responsibility is to generate and maximize revenue for Atlantis through successful sales programs, analytics and yield management while setting goals to achieve revenue targets. In addition, Ms. Blaney is responsible for employee development, workforce planning, recruiting and retaining top talent in the sales, revenue management and call center environments. She works alongside the executive leadership team in managing the sales aspects of the resort in order to continue propelling Atlantis' status as the top travel destination where fun, education, culture and purpose all come together.

Please visit http://www.atlantisparadise.com for more information.

Ms. Blaney can be contacted at 754-399-5570 or wendy.blaney@atlantisparadise.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.