Editorial Board   Guest Author

Mr. Menekse

Mustafa Menekse

Area Director of Sales, Sage Hospitality

Mustafa Menekse serves as Sage Hospitality's Area Director of Sales overseeing three independent downtown Denver hotels - The Crawford Hotel, The Oxford Hotel, Denver's award-winning historic boutique hotel, and The Maven Hotel. All three hotels are located in Denver's booming Lower Downtown district. The luxurious 112-room Crawford Hotel opened inside the renovated Denver Union Station in 2014. As Denver's most historic hotel, the award-winning boutique Oxford Hotel is currently upgrading its 80 guest rooms. The Maven is a vibrant new hotel concept that just opened this spring featuring 172 modern guest rooms. Mr. Menekse previously served as the Area Director of Sales & Marketing overseeing four other Sage Hospitality hotels in Denver - the Courtyard Denver Downtown, the Residence Inn Denver City Center, the SpringHill Suites Denver Downtown at MSU Denver and the TownePlace Suites Denver Downtown. Originally from Turkey, Mr. Menekse worked in Information Technology after graduating from college. He moved to the United States in 2003 and began his hospitality career at the Little America Hotel & Resort in Cheyenne, Wyoming, becoming the Director of Sales & Catering in 2010. Mr. Menekse joined Sage Hospitality in 2014 as the Director of Sales & Marketing at the Holiday Inn Denver East - Stapleton. Mr. Menekse also serves on the Board of Directors and Marketing Committee for Environmental Learning for Kids, a Denver non-profit that strives to inspire urban youth through science education and outdoor experiences.

Please visit http://www.sagehospitality.com for more information.

Mr. Menekse can be contacted at 303-628-5446 or mustafa.menekse@sagehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.