Editorial Board   

Mr. DiLeva

Michael DiLeva

Executive Vice President, The IDT Group

Michael DiLeva joined The IDT Group - the hospitality industry's leading Customer Relationship Management (CRM) services provider - in 2007 as the head of both the company's Gaming Division and corporate business development. In this role, he oversees a variety of tasks such as industry relations, marketing and strategic/solution alliances. Mr. DiLeva also plays an active role in the company's development and delivery of advanced guest management technology and services for hotel chains including Marriott, Millennium, Benchmark, Destination and Mandarin Oriental. IDT also serves over 200 upscale independent properties including Canyon Ranch, The Broadmoor and Hershey Resorts. Prior to joining IDT, Mr. DiLeva served as Executive Vice President and General Manger of KoolConnect Technologies - a leading provider of digital and advanced High Definition entertainment services to the luxury and upscale segments of the Hospitality Industry. While at KoolConnect, Mr. DiLeva oversaw Sales, Marketing, Operations and Product Definition, worked closely with leading operators including Mandarin Oriental, Pan Pacific, InterContinental and Wynn Resorts and helped the company to grow over 1,200% during his tenure. Earlier in his career, Mr. DiLeva served as Managing Director of the Hospitality Practice for Unisys Corporation, a Fortune(R) 300 technology and services company. In that position, he extended the company's travel solutions expertise from airlines into the hospitality industry and introduced a variety of solutions into this prior "green field" market for Unisys, including broadband connectivity and consulting, customer loyalty systems development and implementation, enterprise security and video-on-demand. During his time with Unisys, the Hospitality Practice grew from a start-up to a $12 million business and he personally provided consulting services for C-Level executives at major hotel companies and hospitality vendors in the United States, Europe and Middle East. Mr. DiLeva's other experience includes a stint as Vice President of Marketing for a hospitality technology company that deployed in-room High-Speed Internet Access in upscale and luxury hotel properties throughout the United States. In addition, he spent 10 years in marketing roles for Bally's Entertainment, Inc. and Harrah's Entertainment, Inc. and was the recipient of the 1998 corporate "Chairman's Award," the highest honor offered by Harrah's Entertainment, Inc., for his work helping to develop a patented loyalty program enhancement program. Mr. DiLeva has authored numerous articles on hospitality technology and customer loyalty and served as a Contributing Editor to National Hotel Executive, a leading online trade publication. He holds a Bachelor of Science degree in Marketing Management from Rutgers University and a Masters of Business Administration degree from Saint Joseph's University. He has also completed an executive leadership program conducted by the University of Virginia's Darden School of Business and serves on the Technology Advisory Board for the Penn State University School of Hospitality Management.

Mr. DiLeva can be contacted at 215-487-3522 or mdileva@theidtgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.