Editorial Board   Guest Author

Mr. Marr

David C. Marr

Senior Vice President & Global Head, Hilton Full Service Brands

David C. Marr serves as senior vice president and global head for Hilton's Full Service Brands category, overseeing the company's flagship brand, Hilton Hotels & Resorts, as well as the DoubleTree by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton brands.  Dave and his team oversee full service brand operations and standards, and provide global product development and brand definition in areas including Food and Beverage, Innovation, Wellness, Spa, and Fitness.  Mr. Marr was appointed to his current role in 2017 and has brought his hospitality experience and knowledge of the industry to Hilton's global portfolio of world-class hotels and resorts. In this role, he is responsible for the strategic direction and growth of Hilton's full service brands.

Mr. Marr has an extensive background in leading development strategy, brand positioning, marketing, communications and owner relations in the hospitality industry. With more than 30 years of experience in the industry, Mr. Marr has a proven track record of success, generating strong growth for major hospitality brands and launching successful, large-scale hotel brands. Mr. Marr began his hospitality career at Hilton and has worked with the company in a variety of positions across key markets including Washington, D.C., Boston, and New Jersey. He also spent time working at the iconic Waldorf Astoria hotel in New York City.

Mr. Marr received his bachelor's degree in business, management, marketing and related support services from University of New Hampshire's Peter T. Paul College of Business and Economics. He is currently based at Hilton's global headquarters in McLean, Va.  


Please visit http://www.hilton.com for more information.

Mr. Marr can be contacted at 703-883-6587 or david.marr@hilton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.