Editorial Board   Guest Author

Mr. Marr

David C. Marr

Senior Vice President & Global Head, Hilton Full Service Brands

David C. Mr. Marr is senior vice president and global head for Hilton's full service brands category. In this role, Mr. Marr oversees the company's flagship brand, Hilton Hotels & Resorts, as well as DoubleTree by Hilton, Curio Collection by Hilton and the recently launched Tapestry Collection by Hilton. Mr. Marr has extensive experience and a proven track record of success in strategy development, positioning, marketing, communications and owner relations in the hospitality industry. Prior to his current role, Mr. Marr spent 16 years at Starwood. He most recently served as a senior vice president and global brand leader, spearheading revitalization efforts for the company's largest brand, Sheraton Hotels & Resorts and creating and growing Tribute Portfolio. Before joining Starwood, Mr. Marr spent more than a decade with Marriott International, where he held several leadership roles spanning sales, marketing and revenue management across the New York City portfolio. Coming full circle, Mr. Marr returned to Hilton in June 2017. He spent the first five years of his career with the company, serving in a variety of positions in markets including Washington, D.C., Boston and New York City at the iconic Waldorf Astoria New York. Mr. Marr received his Bachelor's Degree in business, management, marketing and related support services from University of New Hampshire's Whittemore School of Business and Economics. He is based at Hilton's global headquarters in McLean, Va. Please visit http://www.hilton.com for more information.

Mr. Marr can be contacted at 703-883-6587 or david.marr@hilton.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.