Editorial Board   Guest Author

Mr. Marr

David C. Marr

Senior Vice President & Global Head, Hilton Full Service Brands

David C. Marr serves as senior vice president and global head for Hilton's Full Service Brands category, overseeing the company's flagship brand, Hilton Hotels & Resorts, as well as the DoubleTree by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton brands.  Dave and his team oversee full service brand operations and standards, and provide global product development and brand definition in areas including Food and Beverage, Innovation, Wellness, Spa, and Fitness.  Mr. Marr was appointed to his current role in 2017 and has brought his hospitality experience and knowledge of the industry to Hilton's global portfolio of world-class hotels and resorts. In this role, he is responsible for the strategic direction and growth of Hilton's full service brands.

Mr. Marr has an extensive background in leading development strategy, brand positioning, marketing, communications and owner relations in the hospitality industry. With more than 30 years of experience in the industry, Mr. Marr has a proven track record of success, generating strong growth for major hospitality brands and launching successful, large-scale hotel brands. Mr. Marr began his hospitality career at Hilton and has worked with the company in a variety of positions across key markets including Washington, D.C., Boston, and New Jersey. He also spent time working at the iconic Waldorf Astoria hotel in New York City.

Mr. Marr received his bachelor's degree in business, management, marketing and related support services from University of New Hampshire's Peter T. Paul College of Business and Economics. He is currently based at Hilton's global headquarters in McLean, Va.  


Please visit http://www.hilton.com for more information.

Mr. Marr can be contacted at 703-883-6587 or david.marr@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.