Editorial Board   Guest Author

Mr. Marr

David C. Marr

Senior Vice President & Global Head, Hilton Full Service Brands

David C. Marr serves as senior vice president and global head for Hilton's Full Service Brands category, overseeing the company's flagship brand, Hilton Hotels & Resorts, as well as the DoubleTree by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton brands.  Dave and his team oversee full service brand operations and standards, and provide global product development and brand definition in areas including Food and Beverage, Innovation, Wellness, Spa, and Fitness.  Mr. Marr was appointed to his current role in 2017 and has brought his hospitality experience and knowledge of the industry to Hilton's global portfolio of world-class hotels and resorts. In this role, he is responsible for the strategic direction and growth of Hilton's full service brands.

Mr. Marr has an extensive background in leading development strategy, brand positioning, marketing, communications and owner relations in the hospitality industry. With more than 30 years of experience in the industry, Mr. Marr has a proven track record of success, generating strong growth for major hospitality brands and launching successful, large-scale hotel brands. Mr. Marr began his hospitality career at Hilton and has worked with the company in a variety of positions across key markets including Washington, D.C., Boston, and New Jersey. He also spent time working at the iconic Waldorf Astoria hotel in New York City.

Mr. Marr received his bachelor's degree in business, management, marketing and related support services from University of New Hampshire's Peter T. Paul College of Business and Economics. He is currently based at Hilton's global headquarters in McLean, Va.  


Please visit http://www.hilton.com for more information.

Mr. Marr can be contacted at 703-883-6587 or david.marr@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.