Editorial Board   Guest Author

Mr. Varma

Gaurav Varma

Product Marketing Manager, Milestone Inc.

Gaurav Varma is a Product Marketing Manager at Milestone, Inc., a leading provider of digital marketing software and services for hospitality, retail, banking and finance with headquarters in Silicon Valley, CA. Over the years, Milestone has developed effective and successful digital marketing solutions that drive revenue and return on investment for its clients including; award winning products such as Content Management System (CMS 6.0), Local Listings Platform (Milestone Local), Online reviews management software (Milestone Reviews), Social Media Marketing Software (Milestone Social), Digital and Competitive Intelligence Software (Milestone Insights), and a Cloud based Integrated Digital Marketing Analytics Platform (Milestone Insights). Mr. Varma is responsible for driving product pricing, positioning and packaging with customers; helping build marketing materials to support all stages of a product sale; developing and improving Milestone's marketing collateral, presentations, materials, and tools used by Milestone's direct sales force; providing training and support for the Sales team and leading the annual sales training; developing leadership content; enhancing brand and increasing brand awareness; generating leads through marketing efforts; and supporting the Sales team and Client Services team. Mr. Varma serves in a leadership capacity to promote Milestone's products and services, including strategy development, technical implementation, optimization, reporting and analysis, and information technology management. Mr. Varma has extensive experience working in the luxury hospitality industry and specializes in Digital Marketing, CRM, Loyalty and Revenue Management with brands such as Oberoi Hotels & Resorts & Trident Hotels. Mr. Varma holds a Master's degree in Business Administration (MBA) with a concentration in Information Technology.

Please visit http://www.milestoneinternet.com for more information.

Mr. Varma can be contacted at 408-200-6949 or gaurav.v@milestoneinternet.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.