Editorial Board   Guest Author

Mr. Varma

Gaurav Varma

Product Marketing Manager, Milestone Inc.

Gaurav Varma is a Product Marketing Manager at Milestone, Inc., a leading provider of digital marketing software and services for hospitality, retail, banking and finance with headquarters in Silicon Valley, CA. Over the years, Milestone has developed effective and successful digital marketing solutions that drive revenue and return on investment for its clients including; award winning products such as Content Management System (CMS 6.0), Local Listings Platform (Milestone Local), Online reviews management software (Milestone Reviews), Social Media Marketing Software (Milestone Social), Digital and Competitive Intelligence Software (Milestone Insights), and a Cloud based Integrated Digital Marketing Analytics Platform (Milestone Insights). Mr. Varma is responsible for driving product pricing, positioning and packaging with customers; helping build marketing materials to support all stages of a product sale; developing and improving Milestone's marketing collateral, presentations, materials, and tools used by Milestone's direct sales force; providing training and support for the Sales team and leading the annual sales training; developing leadership content; enhancing brand and increasing brand awareness; generating leads through marketing efforts; and supporting the Sales team and Client Services team. Mr. Varma serves in a leadership capacity to promote Milestone's products and services, including strategy development, technical implementation, optimization, reporting and analysis, and information technology management. Mr. Varma has extensive experience working in the luxury hospitality industry and specializes in Digital Marketing, CRM, Loyalty and Revenue Management with brands such as Oberoi Hotels & Resorts & Trident Hotels. Mr. Varma holds a Master's degree in Business Administration (MBA) with a concentration in Information Technology.

Please visit http://www.milestoneinternet.com for more information.

Mr. Varma can be contacted at 408-200-6949 or gaurav.v@milestoneinternet.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.