Editorial Board   Guest Author

Mr. Varma

Gaurav Varma

Product Marketing Manager, Milestone Inc.

Gaurav Varma is a Product Marketing Manager at Milestone, Inc., a leading provider of digital marketing software and services for hospitality, retail, banking and finance with headquarters in Silicon Valley, CA. Over the years, Milestone has developed effective and successful digital marketing solutions that drive revenue and return on investment for its clients including; award winning products such as Content Management System (CMS 6.0), Local Listings Platform (Milestone Local), Online reviews management software (Milestone Reviews), Social Media Marketing Software (Milestone Social), Digital and Competitive Intelligence Software (Milestone Insights), and a Cloud based Integrated Digital Marketing Analytics Platform (Milestone Insights). Mr. Varma is responsible for driving product pricing, positioning and packaging with customers; helping build marketing materials to support all stages of a product sale; developing and improving Milestone's marketing collateral, presentations, materials, and tools used by Milestone's direct sales force; providing training and support for the Sales team and leading the annual sales training; developing leadership content; enhancing brand and increasing brand awareness; generating leads through marketing efforts; and supporting the Sales team and Client Services team. Mr. Varma serves in a leadership capacity to promote Milestone's products and services, including strategy development, technical implementation, optimization, reporting and analysis, and information technology management. Mr. Varma has extensive experience working in the luxury hospitality industry and specializes in Digital Marketing, CRM, Loyalty and Revenue Management with brands such as Oberoi Hotels & Resorts & Trident Hotels. Mr. Varma holds a Master's degree in Business Administration (MBA) with a concentration in Information Technology.

Please visit http://www.milestoneinternet.com for more information.

Mr. Varma can be contacted at 408-200-6949 or gaurav.v@milestoneinternet.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.