Editorial Board   Guest Author

Ms. Maher

Melissa Maher

Senior Vice President - Global Partner Group, Expedia, Inc

As the leader of the Global Partner Group for Expedia, Inc., Melissa Maher spearheads all aspects of global business relationships with the company's top hotel partners.  Ms. Maher has taken an active role in driving significant discussions within the hospitality industry regarding issues affecting lodging supply partners and key stakeholders in the online travel space.

Ms. Maher oversees the teams responsible for creating new initiatives, driving the strategy behind negotiations, distribution, and connectivity for Expedia's chains, key accounts, and independent partnerships. She also leads Expedia's gaming lodging supply division.

As part of her role, Ms. Maher also manages the Global Partner Marketing team which strives to enhance relationships with key partners including large and regional brands, connectivity providers, ownership groups, management companies, and industry associations, along with executing marketing communications and global partner events.

During her tenure with Expedia, Ms. Maher has been passionate in driving meaningful dialogue about women in leadership within the company and hospitality industry.

Previously, Ms. Maher served as regional director with Expedia, with oversight of the Nevada/gaming lodging division. Prior to joining Expedia in 2001, Maher opened the Paris Hotel & Casino in Las Vegas as the director of conference center sales. She also served as director of tour and conference sales with the Las Vegas Hilton.

Ms. Maher received an M.B.A. and a B.S. in hotel administration from the University of Nevada, Las Vegas.

Ms. Maher can be contacted at 702-938-2347 or MMaher@expedia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.