Editorial Board   Guest Author

Ms. Maher

Melissa Maher

Senior Vice President - Global Partner Group, Expedia, Inc

As the leader of the Global Partner Group for Expedia, Inc., Melissa Maher spearheads all aspects of global business relationships with the company's top hotel partners.  Ms. Maher has taken an active role in driving significant discussions within the hospitality industry regarding issues affecting lodging supply partners and key stakeholders in the online travel space.

Ms. Maher oversees the teams responsible for creating new initiatives, driving the strategy behind negotiations, distribution, and connectivity for Expedia's chains, key accounts, and independent partnerships. She also leads Expedia's gaming lodging supply division.

As part of her role, Ms. Maher also manages the Global Partner Marketing team which strives to enhance relationships with key partners including large and regional brands, connectivity providers, ownership groups, management companies, and industry associations, along with executing marketing communications and global partner events.

During her tenure with Expedia, Ms. Maher has been passionate in driving meaningful dialogue about women in leadership within the company and hospitality industry.

Previously, Ms. Maher served as regional director with Expedia, with oversight of the Nevada/gaming lodging division. Prior to joining Expedia in 2001, Maher opened the Paris Hotel & Casino in Las Vegas as the director of conference center sales. She also served as director of tour and conference sales with the Las Vegas Hilton.

Ms. Maher received an M.B.A. and a B.S. in hotel administration from the University of Nevada, Las Vegas.

Ms. Maher can be contacted at 702-938-2347 or MMaher@expedia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.