Editorial Board   Guest Author

Mr. Ellicott

Andy Ellicott

Chief Product & Marketing Officer, Crate.io

Andy Ellicott is Chief Product & Marketing Officer at Crate.io, developers of CrateDB, an open source real-time SQL database for IoT and machine data. He believes that the next wave of big data is being generated by “things,” like sensors, wearables, vehicles, networks, and servers -- and yes, hotel rooms -- all of which can generate millions of data points per second. He joined Crate.io to help companies get value out of that data.

CrateDB is purpose-built for IoT. Customers in the space choose it for its ability to collect and store massive amounts of data like sensor readings and analyze it in real time. CrateDB makes this possible for mainstream software developers, which in turn, enables more rapid innovation of new IoT solutions that improve the way we live, learn, and do business.

Prior to Crate.io, Mr. Ellicott spent 20 years developing, defining, launching and marketing enterprise software for pioneering startups and early-stage companies, including Cloudant (acquired by IBM), Vertica (acquired by HP), TwinStrata (acquired by EMC), Oco (acquired by Deloitte), VoltDB, Kalido, Bowstreet (acquired by IBM), Object Design/eXcelon and Easel. He enjoys being in the data management technology business because he believes the biggest breakthroughs in the way technology impacts society often arise from breakthroughs in the ability to put data to work.

He lives on the beautiful seacoast of New Hampshire with his family and Puggle, Toasty. As much as he loves hotel technology, he's an even bigger fan of big, comfortable beds with lots of pillows.

Please visit http://www.crate.io for more information.

Mr. Ellicott can be contacted at 603-205-2804 or andy@crate.io

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.