Editorial Board   Guest Author

Ms. Zaroff

Marci Zaroff

Founder, MetaWear

Founder of MetaWear, Farm to Home, and Under the Canopy, Marci Zaroff coined the term and pioneered the market for ECOfashion®. A graduate from UC Berkeley's Haas Business School and also Co-Founder of Beyond Brands, Good Catch Foods and The Institute for Integrative Nutrition, for nearly three decades, Ms. Zaroff has been an internationally-recognized ecopreneur, expert, visionary, consultant and global public speaker of conscious business, social innovation and an ecolifestyle. 

Ms. Zaroff has produced organic textiles and amenities for major international hotel and spa chains (Ritz Carlton, Hyatt, Wyndham, etc.), and has guided countless properties on launching sustainable lifestyle experiences and strategies and consulted on creating cohesive in-room experiences from organic food to beauty to fiber. Currently a Director/Advisor on numerous Boards, including the Organic Trade Association, Textile Exchange, Fair Trade USA, Cradle to Cradle Fashion Positive, and Fashion Revolution, Ms. Zaroff was also instrumental in developing the Global Organic Textile Standard (GOTS) and the first Fair Trade Textile Certification—driving authenticity, environmental leadership and social justice worldwide.

Ms. Zaroff is featured in the book: "ECO Amazons: 20 Women Who are Transforming the World" and has received countless recognitions, such as the Natural Product Industry's "Socially Responsible Business Award", Retail Touchpoints' "Retail Innovator Award", NY Moves "Power Woman Award", Fashion Group International's "Rising Star Award” and a prestigious Henry Crown Fellowship of The Aspen Institute. 

Ms. Zaroff's first book "ECOrenaissance: Cocreating A Stylish, Sexy & Sustainable World" was recently published by Simon & Schuster and is now available at Amazon, Whole Foods, Barnes & Noble, and beyond.

Please visit http://www.marcizaroff.com for more information.

Ms. Zaroff can be contacted at 561-302-2010 or marcizaroff@gmail.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.