Editorial Board   

Mr. Villaverde

Alan Villaverde

Vice President & General Manager, Peabody Orlando

Alan Villaverde is Vice President and General Manager of the Peabody Orlando, and Vice President of Operations for the Peabody Hotel Group. He joined The Peabody Orlando in 1993 as vice president/general manager, bringing with him more than 23 years of hotel/hospitality management expertise. He came from a similar position with the Stouffer Orlando Resort. In addition to his responsibilities for The Peabody Orlando, Villaverde also is vice president of operations for The Peabody Little Rock and The Peabody Memphis. Villaverde was honored as Maryland Hotelier of the Year, 1991; was named Peabody Hotel Group's Top General Manager, 1995 and 1998; Central Florida Hotelier of the Year, 1997; State of Florida GM of the Year, 1997, American Hotel & Motel Association's Outstanding GM of the Year, 1999. In February, 2000, he was named among Central Florida's 100 Most Influential People by The Orlando Business Journal.

Mr. Villaverde can be contacted at 407-345-4543 or avillaverde@peabodyorlando.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.