Editorial Board   

Ms. Levtchenko

Adria Levtchenko

CEO & Co-Founder, PurpleCloud Technologies

Hotel technology entrepreneur Adria Levtchenko is CEO and Co-Founder of PurpleCloud Technologies, a software platform that provides real-time access to data and analytics for operational associates and managers in the hotel industry.

Under Ms. Levtchenko's tenacity, creativity and guidance, PurpleCloud Technologies has become a leader in the data-driven task management space with proven capabilities and cost savings for major hospitality entities.

Ms. Levtchenko's responsibilities at PurpleCloud Technologies include directing the company's investment and business strategies; maintaining relationships with advisors, partners and investors; hotel data analysis strategy and the design of the platform; and management of the current team of developers, data scientists, and marketing and sales associates.

Prior to forming PurpleCloud Technologies, Ms. Levtchenko was Sales Manager for the Cherry Hills, NJ Residence Inn and held multiple operational positions at the Philadelphia Airport Marriott.

Ms. Levtchenko attended the Hospitality Program at Drexel University and earned from the school a Bachelor of Science in Business Administration, with a concentration in Entrepreneurship.


Please visit http://www.purplecloudtech.com for more information.

Ms. Levtchenko can be contacted at adria@purplecloudtech.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.