Editorial Board   Guest Author

Mr. McAteer

Kevin McAteer

Senior Vice President of Marketing & Sales, Concord Hospitality

Kevin McAteer is the Senior Vice President of Marketing and Sales for Concord Hospitality. In his role, Mr. McAteer is responsible for the overall revenue strategies for all three revenue generating disciplines (digital marketing, revenue management and the sales and marketing efforts) for Concord's more than 90 hotels and 3,500 guest rooms.

Bringing nearly 30 years of hospitality experience, Mr. McAteer recently celebrated his 15-year anniversary with Concord. He first joined Concord in 2003 where he held the position of General Manager for both Courtyard and Renaissance hotels. In 2006, he was appointed as Vice President of Sales and Marketing and is credited with developing the foundation for Concord's award-winning revenue management department. Under his leadership, Concord was also one of the first franchise companies to deliver digital marketing as a core hotel management competency.

Prior to joining Concord Hospitality, Mr. McAteer enjoyed a 12-year career with Marriott International, working in numerous leadership capacities at the company, including the position of Area General Manager for Courtyard and certified Regional Sales Trainer for Residence Inn. All told, he has held General Manager or Executive Team positions in four different Marriott brands.

Mr. McAteer is an active member of the Renaissance & Marriott Hotel and Resorts Marketing advisory committee, Marriott's eCommerce Advisory Team, Marriott Canada Sales and Marketing Advisory Board, Cambria Marketing Advisory Committee, and sits on the Greater Raleigh Convention and Visitors Bureau Board of Directors. He holds a B.S. in Hotel & Restaurant Management from Mercyhurst College in Erie, Pa.

Please visit http://www.concordhotels.com for more information.

Mr. McAteer can be contacted at 919-455-2900 or kevin.mcateer@concordhotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.