Editorial Board   Guest Author

Mr. McAteer

Kevin McAteer

Senior Vice President of Marketing & Sales, Concord Hospitality

Kevin McAteer is the Senior Vice President of Marketing and Sales for Concord Hospitality. In his role, Mr. McAteer is responsible for the overall revenue strategies for all three revenue generating disciplines (digital marketing, revenue management and the sales and marketing efforts) for Concord's more than 90 hotels and 3,500 guest rooms.

Bringing nearly 30 years of hospitality experience, Mr. McAteer recently celebrated his 15-year anniversary with Concord. He first joined Concord in 2003 where he held the position of General Manager for both Courtyard and Renaissance hotels. In 2006, he was appointed as Vice President of Sales and Marketing and is credited with developing the foundation for Concord's award-winning revenue management department. Under his leadership, Concord was also one of the first franchise companies to deliver digital marketing as a core hotel management competency.

Prior to joining Concord Hospitality, Mr. McAteer enjoyed a 12-year career with Marriott International, working in numerous leadership capacities at the company, including the position of Area General Manager for Courtyard and certified Regional Sales Trainer for Residence Inn. All told, he has held General Manager or Executive Team positions in four different Marriott brands.

Mr. McAteer is an active member of the Renaissance & Marriott Hotel and Resorts Marketing advisory committee, Marriott's eCommerce Advisory Team, Marriott Canada Sales and Marketing Advisory Board, Cambria Marketing Advisory Committee, and sits on the Greater Raleigh Convention and Visitors Bureau Board of Directors. He holds a B.S. in Hotel & Restaurant Management from Mercyhurst College in Erie, Pa.

Please visit http://www.concordhotels.com for more information.

Mr. McAteer can be contacted at 919-455-2900 or kevin.mcateer@concordhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.