Editorial Board   Guest Author

Mr. McAteer

Kevin McAteer

Senior Vice President of Marketing & Sales, Concord Hospitality

Kevin McAteer is the Senior Vice President of Marketing and Sales for Concord Hospitality. In his role, Mr. McAteer is responsible for the overall revenue strategies for all three revenue generating disciplines (digital marketing, revenue management and the sales and marketing efforts) for Concord's more than 90 hotels and 3,500 guest rooms.

Bringing nearly 30 years of hospitality experience, Mr. McAteer recently celebrated his 15-year anniversary with Concord. He first joined Concord in 2003 where he held the position of General Manager for both Courtyard and Renaissance hotels. In 2006, he was appointed as Vice President of Sales and Marketing and is credited with developing the foundation for Concord's award-winning revenue management department. Under his leadership, Concord was also one of the first franchise companies to deliver digital marketing as a core hotel management competency.

Prior to joining Concord Hospitality, Mr. McAteer enjoyed a 12-year career with Marriott International, working in numerous leadership capacities at the company, including the position of Area General Manager for Courtyard and certified Regional Sales Trainer for Residence Inn. All told, he has held General Manager or Executive Team positions in four different Marriott brands.

Mr. McAteer is an active member of the Renaissance & Marriott Hotel and Resorts Marketing advisory committee, Marriott's eCommerce Advisory Team, Marriott Canada Sales and Marketing Advisory Board, Cambria Marketing Advisory Committee, and sits on the Greater Raleigh Convention and Visitors Bureau Board of Directors. He holds a B.S. in Hotel & Restaurant Management from Mercyhurst College in Erie, Pa.

Please visit http://www.concordhotels.com for more information.

Mr. McAteer can be contacted at 919-455-2900 or kevin.mcateer@concordhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.