Editorial Board   Guest Author

Mr. McAteer

Kevin McAteer

Senior Vice President of Marketing & Sales, Concord Hospitality

Kevin McAteer is the Senior Vice President of Marketing and Sales for Concord Hospitality. In his role, Mr. McAteer is responsible for the overall revenue strategies for all three revenue generating disciplines (digital marketing, revenue management and the sales and marketing efforts) for Concord's more than 90 hotels and 3,500 guest rooms.

Bringing nearly 30 years of hospitality experience, Mr. McAteer recently celebrated his 15-year anniversary with Concord. He first joined Concord in 2003 where he held the position of General Manager for both Courtyard and Renaissance hotels. In 2006, he was appointed as Vice President of Sales and Marketing and is credited with developing the foundation for Concord's award-winning revenue management department. Under his leadership, Concord was also one of the first franchise companies to deliver digital marketing as a core hotel management competency.

Prior to joining Concord Hospitality, Mr. McAteer enjoyed a 12-year career with Marriott International, working in numerous leadership capacities at the company, including the position of Area General Manager for Courtyard and certified Regional Sales Trainer for Residence Inn. All told, he has held General Manager or Executive Team positions in four different Marriott brands.

Mr. McAteer is an active member of the Renaissance & Marriott Hotel and Resorts Marketing advisory committee, Marriott's eCommerce Advisory Team, Marriott Canada Sales and Marketing Advisory Board, Cambria Marketing Advisory Committee, and sits on the Greater Raleigh Convention and Visitors Bureau Board of Directors. He holds a B.S. in Hotel & Restaurant Management from Mercyhurst College in Erie, Pa.

Please visit http://www.concordhotels.com for more information.

Mr. McAteer can be contacted at 919-455-2900 or kevin.mcateer@concordhotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.