Editorial Board   Guest Author

Mr. McAteer

Kevin McAteer

Senior Vice President of Marketing & Sales, Concord Hospitality

Kevin McAteer is the Senior Vice President of Marketing and Sales for Concord Hospitality. In his role, Mr. McAteer is responsible for the overall revenue strategies for all three revenue generating disciplines (digital marketing, revenue management and the sales and marketing efforts) for Concord's more than 90 hotels and 3,500 guest rooms.

Bringing nearly 30 years of hospitality experience, Mr. McAteer recently celebrated his 15-year anniversary with Concord. He first joined Concord in 2003 where he held the position of General Manager for both Courtyard and Renaissance hotels. In 2006, he was appointed as Vice President of Sales and Marketing and is credited with developing the foundation for Concord's award-winning revenue management department. Under his leadership, Concord was also one of the first franchise companies to deliver digital marketing as a core hotel management competency.

Prior to joining Concord Hospitality, Mr. McAteer enjoyed a 12-year career with Marriott International, working in numerous leadership capacities at the company, including the position of Area General Manager for Courtyard and certified Regional Sales Trainer for Residence Inn. All told, he has held General Manager or Executive Team positions in four different Marriott brands.

Mr. McAteer is an active member of the Renaissance & Marriott Hotel and Resorts Marketing advisory committee, Marriott's eCommerce Advisory Team, Marriott Canada Sales and Marketing Advisory Board, Cambria Marketing Advisory Committee, and sits on the Greater Raleigh Convention and Visitors Bureau Board of Directors. He holds a B.S. in Hotel & Restaurant Management from Mercyhurst College in Erie, Pa.

Please visit http://www.concordhotels.com for more information.

Mr. McAteer can be contacted at 919-455-2900 or kevin.mcateer@concordhotels.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.