Editorial Board   Guest Author

Mr. McAndrews

Chris McAndrews

Vice President of Marketing - Hospitality Cloud, Cvent

Chris McAndrews is the Vice President of Marketing - Hospitality Cloud, for Cvent. The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business.

Mr. McAndrews' team leads the marketing efforts for Cvent's digital marketing tools and software solutions that enable hotels to attract valuable leads to grow their business, maximize the value of that business, and ultimately own their customer relationships.

Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. Cvent helps organizations plan and market events, execute onsite, engage audiences and measure and analyze results.

Prior to joining Cvent, Mr. McAndrews served in several travel industry executive positions, including roles with pioneering online travel agency Travelocity and global corporate travel management network Radius Travel.

At Travelocity, his teams managed supplier relations, online advertising, and built a fast-growth cruise and vacation package business, helping the company become the first profitable OTA.

Mr. McAndrews helped lead the Radius Travel global network of corporate travel management companies to unprecedented growth in both its corporate account portfolio, and the value of hotel transactions generated through the Radius Global Hotel Program. His responsibilities with Radius included supplier sales, corporate marketing, technology partnerships, customer data management and corporate strategy.

Outside of travel, Mr. McAndrews also served as President, Digital Media for National Geographic and as head of corporate marketing for technology trade publisher International Data Group. He is a graduate of Harvard College and the Stanford Graduate School of Business.

Please visit http://www.cvent.com for more information.

Mr. McAndrews can be contacted at +1 855-385-7823 or cmcandrews@cvent.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.