Editorial Board   Guest Author

Mr. McAndrews

Chris McAndrews

Vice President of Marketing - Hospitality Cloud, Cvent

Chris McAndrews is the Vice President of Marketing - Hospitality Cloud, for Cvent. The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business.

Mr. McAndrews' team leads the marketing efforts for Cvent's digital marketing tools and software solutions that enable hotels to attract valuable leads to grow their business, maximize the value of that business, and ultimately own their customer relationships.

Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. Cvent helps organizations plan and market events, execute onsite, engage audiences and measure and analyze results.

Prior to joining Cvent, Mr. McAndrews served in several travel industry executive positions, including roles with pioneering online travel agency Travelocity and global corporate travel management network Radius Travel.

At Travelocity, his teams managed supplier relations, online advertising, and built a fast-growth cruise and vacation package business, helping the company become the first profitable OTA.

Mr. McAndrews helped lead the Radius Travel global network of corporate travel management companies to unprecedented growth in both its corporate account portfolio, and the value of hotel transactions generated through the Radius Global Hotel Program. His responsibilities with Radius included supplier sales, corporate marketing, technology partnerships, customer data management and corporate strategy.

Outside of travel, Mr. McAndrews also served as President, Digital Media for National Geographic and as head of corporate marketing for technology trade publisher International Data Group. He is a graduate of Harvard College and the Stanford Graduate School of Business.

Please visit http://www.cvent.com for more information.

Mr. McAndrews can be contacted at +1 855-385-7823 or cmcandrews@cvent.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.