Editorial Board   Guest Author

Mr. McAndrews

Chris McAndrews

Vice President of Marketing - Hospitality Cloud, Cvent

Chris McAndrews is the Vice President of Marketing - Hospitality Cloud, for Cvent. The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business.

Mr. McAndrews' team leads the marketing efforts for Cvent's digital marketing tools and software solutions that enable hotels to attract valuable leads to grow their business, maximize the value of that business, and ultimately own their customer relationships.

Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. Cvent helps organizations plan and market events, execute onsite, engage audiences and measure and analyze results.

Prior to joining Cvent, Mr. McAndrews served in several travel industry executive positions, including roles with pioneering online travel agency Travelocity and global corporate travel management network Radius Travel.

At Travelocity, his teams managed supplier relations, online advertising, and built a fast-growth cruise and vacation package business, helping the company become the first profitable OTA.

Mr. McAndrews helped lead the Radius Travel global network of corporate travel management companies to unprecedented growth in both its corporate account portfolio, and the value of hotel transactions generated through the Radius Global Hotel Program. His responsibilities with Radius included supplier sales, corporate marketing, technology partnerships, customer data management and corporate strategy.

Outside of travel, Mr. McAndrews also served as President, Digital Media for National Geographic and as head of corporate marketing for technology trade publisher International Data Group. He is a graduate of Harvard College and the Stanford Graduate School of Business.

Please visit http://www.cvent.com for more information.

Mr. McAndrews can be contacted at +1 855-385-7823 or cmcandrews@cvent.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.