Editorial Board   Guest Author

Mr. Berglund

Mattias Berglund

Manager, Tata Communications

Mattias Berglund grew up in Sweden and graduated from the University of Stockholm in 2008 with a master's degree in business administration and a bachelor's degree from the Nordic Retail College. He stands at the forefront of the fast moving technology; Communications Platform as a Service (CPaaS).

Mr. Berglund has taken a particular interest in a communications protocol that is going to be a key component of CPaaS going forward, Rich Communication Services. Moreover, he means that recent innovation and creativity around the protocol has sparked ideas and increased interest from the telecommunications ecosystem.

Mr. Berglund has dedicated his professional career to the communications industry, where the first 8 years was spent at Ericsson. Furthermore, he has a broad experience from various positions such as product management, business management and sales. In 2012, an exciting opportunity opened up in the United States, and Mr. Berglund decided to relocate to New York.  There he started at iConectiv as the General Manager for a messaging product line, focused on developing products that would assist mobile network operators to monetize application to person (A2P) text messages.

Mr. Berglund currently works with enterprise service innovation and business development at Tata Communications. Mr. Berglund has throughout his career been involved in numerous A2P related technology projects across the globe. Additionally, he works with several fortune 500 companies. It is in this capacity Mr. Berglund frequents hotels across the United States and his favorite city Miami, where the sun is shining, fishing is excellent and the temperature rather different from what he is used to.

Please visit http://www.tatacommunications.com for more information.

Mr. Berglund can be contacted at 551-666-3338 or mattiasberglund1981@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.